Travel analysis

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The Reiseanalyse is an annual social science study of vacation travel behavior in Germany.

meaning

The travel analysis has been carried out since 1971 with largely identical methodology and largely the same program of questions. It therefore allows the development of important indicators of tourism demand in Germany to be mapped over several decades.

Previous data sets are available for scientific research at GESIS . Much research on vacation travel demand is based on the travel analysis data. The results are documented annually in a report and in a short version. The results are fully available in many libraries and in the historical archive of tourism at the TU Berlin . In addition, selected “first results” are presented every year at ITB Berlin .

development

The first known study of the travel and vacation behavior of Germans was carried out by the Allensbach Institute for Demoscopy in 1950. In 1961 the DIVO Institute commissioned a direct forerunner of the travel analysis by the Studienkreis für Tourismus eV (StfT). The StfT in Starnberg initiated the “Arbeitsgemeinschaft Reiseanalyse (AGRA)” in 1970 and had the first travel analysis (RA 1970) carried out as a participation study in West Germany in 1971. The model of the participation investigation (many recipients of the investigation share the costs for the basic question program) has been preserved in the travel analysis to this day.

The study group for tourism was responsible for the travel analysis until it went bankrupt in 1993. From 1994 the "Research Association Holidays and Travel" took over the sponsorship. In 1994 the travel analysis was called “Urlaub + Reisen 1994”, but then returned to the old name.

The "Forschungsgemeinschaft Urlaub und Reisen eV" (FUR), founded in 1994 and based in Kiel, is an interest group of tourism organizations for the annual implementation of the travel analysis. The chairman of the board has been Guido Wiegand from the tour operator Studiosus Reisen since 2010 . Until 2010, the founding managing director of FUR was the German tourism researcher Peter Aderhold. The FUR office is based at the Institute for Tourism and Swimming Pool Research in Northern Europe (NIT) in Kiel.

methodology

For the travel analysis, around 8,000 personal interviews are carried out in households in Germany every year in January / February. The population of the study is based on the German Media Analysis , which is why foreigners living in Germany have also been part of the population since 2011. The sample is generated using the random route method. In addition to the personal surveys, online surveys are now also being carried out. The surveys have been carried out by various market research institutes since 1971 and by Ipsos for around 15 years .

The subject of the report of the travel analysis are vacation trips, which are private trips of a duration of five days or more in the definition of the travel analysis. The holiday travel behavior of the past twelve months is described in terms of various aspects. These include B. Destination, month and duration of travel, travel group, means of transport and travel expenses. In addition, reports are provided on short vacation trips (private trips lasting two to four days) as well as on experience with and interest in various forms of travel, types of travel and destinations.

Indicators

An essential indicator from the travel analysis is the holiday travel intensity . It describes the proportion of the population that has taken at least one vacation trip of five days or longer within a twelve month period. Other important indicators describe the number of holiday trips, the number of holiday travelers, the demand for individual travel destinations or the development of the share of transport.

literature

  • M. Lohmann & U. Sonntag: The travel analysis as an instrument of marketing planning. In: Bachleitner, Reinhard u. a. (Ed.): Innovations in tourism research: methods and applications . Vienna / Berlin, 2006, pp. 77–89.
  • M. Lohmann, U. Sonntag, & D. Schmücker: Holiday travel trends 2025: Development of tourist demand in the source market Germany . Published by the Research Community Urlaub und Reisen eV Kiel, 2014, ISBN 978-3-9816839-0-5 .
  • D. Schmücker & A. Koch: Reiseanalyse 2014: Summary of the findings of the RA 2014 German Holiday Survey . Kiel, 2014, ISBN 978-3-9816839-3-6 .

Web links

Individual evidence

  1. ↑ Catalog page of the HAT , accessed on June 25, 2015.
  2. ↑ R. Wohlmann: Representative travel surveys. In: H. Hahn & HJ Kagelmann: Tourism Psychology and Tourism Sociology . Münechn, 1993, pp. 558-563.
  3. ↑ DIVO Institute for Economic Research, Social Research and Applied Mathematics: The journey in the imagination and in the expectations of the tourist. Unpublished Study on behalf of the Study Group for Tourism, Munich. Frankfurt / Main, 1962 (available in the former archive of the study group for tourism, today at the TU Dresden ).
  4. ↑ A. Schrand: "The Institute for Tourism in Starnberg: The institutionalization of social science tourism research in Germany." In: A. Günther et al .: Tourism research in Bavaria . Munich, Vienna, 2006, pp. 29–38, available online  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 151 kB)@1@ 2Template: Toter Link / www.tourismusforschung-in-bayern.de  
  5. ^ E. Seitz & W. Meyer: Tourism market research . Munich, 1995, p. 191ff.
  6. ↑ club portrait on www.fur.de
  7. ↑ Information on www.nit-kiel.de
  8. ↑ First results of the travel analysis 2011 (PDF; 1.1 MB), p. 7.