Studiosus Travel

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Studiosus Travel

logo
legal form GmbH
founding 1954
Seat Munich
management Peter-Mario Kubsch
Number of employees approx. 325
sales 262 million euros (2016, together with the subsidiary Marco Polo Reisen GmbH)
Branch Tour operator ( cultural tourism )
Website studiosus.com

Studiosus Reisen is a German tour operator based in Munich . It offers study trips to more than 100 countries worldwide. Particular emphasis is placed on conveying the local culture and meeting the country and its people. The company had a relative market share of 60.6% in Germany in 2012 and has been the largest European organizer of study trips ( cultural tourism ) for many years .

Studiosus Reisen München GmbH was founded in 1954 by Werner Kubsch as the Studiosus travel service and has specialized in the organization of study trips from the start. In 2016, it generated sales of 262 million euros and looked after around 100,000 guests. This is the most successful business year in the company's history to date; however, in 2010 the number of customers was slightly higher at 104,000.

Studiosus employs around 325 people in Munich. The trips are led and supervised by 570 tour guides. Most of the sales are carried out through around 6,500 travel agencies in Germany, Austria and Switzerland.

Company history

Foundation and beginnings

In 1954, Werner Kubsch founded the travel company, which was run in the legal form of an open trading company, under the name "Travel Service Studiosus". At the beginning, Studiosus offered study trips under the name "Süddeutsche Studienfahrten-Gemeinschaft" together with two other travel agencies. The first tour with a Studiosus group took place in the same year: They took a bus from Germany across the Balkans to Greece. The founder Kubsch took over the function of tour guide, but later trained other tour guides himself. Study trips to Egypt followed in 1956. In 1962 the company published its own catalogs in A5 format for the first time. Another new addition to the program was Eastern Europe with a 16-day train journey from Warsaw via Moscow to Leningrad. A year later India was added to the program, followed in 1967 by the USA. Studiosus bought the Bernsdorf scientific bookstore in 1970, on whose premises the company set up a travel agency and a department for travel literature.

New travel offers and expansion plans

The newly established department special groups organized tailor-made trips abroad for clubs or adult education centers as well as trips for foreign groups in Germany. Studiosus became the official agency of the International Air Transport Association (IATA). Werner Kubsch also founded the International Youth Holiday Munich (IJF) together with colleagues from Studiosus . In 1972, Studiosus founded the Consortium for International Education subsidiary in Los Angeles , which offered further education trips for students and teachers. The transport company Studiosus was founded in order to be able to use own vehicles for bus trips. Studiosus Gruppenreisen GmbH later emerged from it.

In 1976 the first GDR trip was added to the program. In the same year Studiosus launched the so-called Study Society for the Promotion of European Language and Cultural Assets (STUDIES) in Stuttgart together with the European Educational Community (EBG). In 1979 Studiosus finally offered the first hiking study trips to Greece and Iceland, followed a year later by the first language trip to England and Scotland.

In 1981 Studiosus took over the event areas of study trips and group trips from the Würzburg company Klinger Reisen . 30 years after it was founded, Studiosus was the most important German study trip organizer with 26,220 guests. In 1987 Studiosus GmbH & Co KG was finally converted into a GmbH.

Sustainable travel is gaining in importance

The founder died on April 17, 1992. His son Peter-Mario Kubsch then took over the business of the family company in the second generation. From the 1990s on, Studiosus also set trends in the field of sustainable travel. In 1996, Studiosus was the first tour operator to include environmentally friendly rail travel in the travel price ( Rail & Fly ticket ). In 1998 the Studiosus environmental management system was certified according to international standards. Studiosus has been working with ECPAT , the international non-governmental organization against child prostitution, pornography and trafficking in children, since 2000 .

In 2002 Studiosus set up its own security management system , which primarily includes an analysis of the security situation in the travel countries offered and which is continuously published on its own website. In 2005 the non-profit association Studiosus Foundation eV was founded with the aim of promoting development cooperation, environmental protection, educational work and the preservation of cultural values.

The travel company has been focusing more and more on human rights since 2012. For example, clauses on respect for human rights have been included in contracts with hotels, bus and destination agencies and a reporting office for human rights issues has been set up. In 2013, the commitment to human rights in tourism was signed, whereby Studiosus is committed to human rights responsibility in tourism. In addition, the Munich-based company was a founding member of the non-profit association Human Rights in Tourism e. V .

In 2012 Studiosus included CO 2 compensation for trips by bus, train and ship on its trips into the travel price. The proceeds will be invested in the construction of biogas plants in India in cooperation with the Studiosus Foundation eV and myclimate . In January 2012 Studiosus was awarded the Sonntag-Aktuell-Touristikpreis for its climate initiative "Worldwide on water and on land climate-neutral through CO2 compensation on the way". According to its own information, in 2012 Studiosus was the first study trip organizer to make catalog production climate-neutral through compensation payments.

Group of companies (with the two subsidiaries Marco Polo Reisen GmbH and Studiosus Gruppenreisen GmbH).

Group of companies

Studiosus Reisen GmbH

Studiosus Reisen offers various study trips, in which the cultural mediation of the foreign country is in the foreground, such as hiking study trips.

Studiosus also offers so-called family study trips . This type of study tour is intended for adults with children between the ages of six and fourteen. The kultimer is aimed at travelers interested in culture and includes a. Event travel. Studiosus CityLights, on the other hand, are city trips with a cultural program. Studiosus me & more offers a possibility for singles and single travelers to meet people with similar interests and to spend a vacation together . In 2014 the product Studiosus smart & small was launched on the market. It is aimed at customers in professional life who want to discover a country in a small travel group - but this is not a classic study trip.

Marco Polo Reisen GmbH

In 1998 Studiosus acquired 66 percent of the shares in Marco Polo Reisen GmbH, a specialist in distance learning travel. In 2002 the last third of the shares in Marco Polo was also taken over. The products of the subsidiary are cheaper adventure and discovery trips.

The Young Line Travel supply are by Marco Polo is aimed to discovery tours for young people between 20 and 35 years. With the Marco Polo Individual product line , individual trips can also be booked without a group: Guests travel only with their partner, family or friends and are accompanied by a Marco Polo Scout.

Since the 2013 season, Marco Polo has also been offering trips in mini-groups with 6 and a maximum of 12 participants for the first time.

Studiosus Gruppenreisen GmbH

Field of activity Studiosus group tours (founded 1979) is the planning, organization and implementation of customized group travel. The trips relate to the defined customer requirements such as place of departure, price level, qualifications of the tour guide or program content. On request, Studiosus Group Travel takes care of the entire organization for the client - designs travel folders, arranges lecture events and provides a telephone hotline on which Studiosus employees can advise those interested in traveling on behalf of the client.

The clients are mostly publishers, newspapers and magazines, radio and television, trading groups and book clubs as well as banks, clubs and associations.

Awards (selection)

In addition to numerous golden palms from GEO Saison magazine for new travel ideas, Studiosus Reisen has received a number of environmental awards. In 2003 Studiosus became an environmental ambassador for the Bavarian Environment Pact . Studiosus managing director Peter-Mario Kubsch was inducted into the Travel Hall of Fame of the Travel Industry Club in 2010. The following list gives an overview of the most important awards.

  • 1996: Awarded the "Green Palm" (3rd prize) from GEO Saison magazine for the company's mission statement
  • 1997: Environment Prize of the City of Munich for an outstanding contribution in the area of ​​environmentally friendly business
  • 1998: Certification of the environmental management system according to DIN EN ISO 14001, validation and registration according to EMAS I
  • 1999: Awarded the "Green Palm" (1st prize) from the GEO Saison magazine for the certification of the environmental management system
  • 2001: Recertification of the environmental management system according to DIN EN ISO 14001 and revalidation according to EMAS II
  • 2002: Environmental Online Award in gold from BAUM eV
  • 2002: Bavarian environmental award for excellent performance in the field of environmental protection
  • 2003: Skål's Ecotourism Award
  • 2006: 1st place "Environmentally friendly travel in Europe" from the EU within the framework of the Austrian Presidency of the European Union for the model tour "Cinqueterre" in the tour operator category
  • 2007: Award of the "climate-friendly travel" certificate from the Bavarian Ministry of the Environment
  • 2008: Award for Peter-Mario Kubsch by the Association of German Travel Journalists (VDRJ) for his commitment to sustainable travel
  • 2008: Golden Palm from GEO Saison for the trip The Alps and climate change
  • 2009: Special prize of the German Sustainability Award as Germany's most recycling paper-friendly company
  • 2010: German Sustainability Award in the category "most sustainable future strategies (SMEs)"
  • 2011: Design award of the Federal Republic of Germany for the Studiosus annual report from 2008 "A shirt rhymes strange"
  • 2011: Best Practice Award of the Travel Industry Club for the innovation Extratouren
  • 2012: 1st prize in the "Office & Environment" competition for the "outstanding commitment to environmental protection in offices" by the German working group for environmentally conscious management
  • 2013: CSR award of the federal government in the category "medium-sized companies"
  • 2014: EMAS award from the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety for innovative environmental protection measures
  • 2016: The golden palm of GEO season for the trip to Australia - a continent with many faces
  • 2016: BAUM environmental award for sustainable business
  • 2017: Awarded the Golden Palm (2nd place) from GEO Saison magazine in the Responsibility in Tourism category

literature

  • Peter Lenke: Sustainability in cultural tourism using the example of Studiosus's commitment: inventory, limits and perspectives . Grin Verlag, 2008, ISBN 978-3-640-15544-6 .
  • Hansruedi Müller: Quality-Oriented Tourism Management: Paths to Continuous Development . UTB, 2004, ISBN 978-3-8252-2534-6 , pp. 199-200.
  • Manfred Hasenbeck, Eberhard Wolf (Hrsg.): Corporate Books: Corporate literature as a brand ambassador . Gabler Verlag, 2011, ISBN 978-3-8349-2817-7 , p. 161.
  • Peter Voigt: International travel event management . Oldenbourg Wissenschaftsverlag, 2012, ISBN 978-3-486-71205-6 , pp. 102-103.

Web links

Individual evidence

  1. ↑ a b Studiosus with sales at a new record level. In: studiosus.de. Retrieved April 17, 2017 (German).
  2. ↑ a b www.studiosus.com company profile 2012, p. 14 (PDF). Accessed December 29, 2011.
  3. ↑ www.studiosus.com corporate policy. Accessed August 11, 2010.
  4. ↑ Successful with extra tours. In: OnVista. Retrieved on November 23, 2014 (German).
  5. ↑ www.studiosus.com Company Profile 2016, p. 15 (PDF). Accessed April 17, 2017.
  6. ↑ a b c history of the company. (No longer available online.) In: Sustainability Report. Archived from the original on April 16, 2013 ; accessed on April 28, 2013 (German).
  7. ↑ Security. In: company profile. Accessed June 7, 2013 (German).
  8. ^ Website of the Studiosus Foundation eV In: studiosus-foundation.org. Retrieved April 17, 2017 (German).
  9. ↑ www.studiosus.com company profile 2014, p. 9 (PDF). Accessed October 23, 2014.
  10. ↑ About us. In: Menschenrechte-im-tourismus.net. Retrieved April 17, 2017 (German).
  11. ↑ ( page no longer available , search in web archives: Studiosus will increase the climate surcharge from 2012 )@1@ 2Template: Toter Link / www.stern.de
  12. ↑ www.studiosus.com company profile 2013, p. 7 (PDF). Accessed November 7, 2013.
  13. ↑ The group of companies. In: Sustainability Report. Retrieved April 28, 2013 (German).
  14. ↑ The Studiosus brand. In: Sustainability Report. Retrieved April 28, 2013 (German).
  15. ↑ Tanja Franke: Studiosus launches the Smart & Small product line. (No longer available online.) In: Travel One - The magazine for travel professionals. Archived from the original on March 4, 2016 ; accessed on November 23, 2014 (German).
  16. ↑ Small-group adventure - traveling in a mini-group. In: marco-polo-reisen.com. Retrieved June 14, 2013 (German).
  17. ↑ www.studiosus.com Award. Accessed April 28, 2013.
  18. ^ The winners of the CSR Prize of the Federal Government 2013. In: csr-preis-bund.de. Retrieved June 14, 2013 (German).
  19. ↑ The winners of the Golden Palm 2017. In: geo.de. Retrieved April 15, 2017 (German).