Four-Quadrant Movie

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1st Quadrant
Male
Under 25 Years 		2nd Quadrant
Female
Under 25 Years
3rd Quadrant
Male
From 25 years of age 		4.
Female Quadrant
From 25 years of age

In the film industry, a four-quadrant movie or four-quadrant picture or 4Q for short is a film that appeals to both male and female viewers of all age groups. The division is made into younger viewers under the age of 25 and older viewers aged 25 and over.

For example, while film comedies predominantly address a younger, female audience or horror films target a younger, male audience, four-quadrant movies should reach all audience groups. This also increases the chances of having a high box office . However, due to a small production budget, a film can be very successful financially even if it only addresses one quadrant.

Since the decisions about going to a movie are often made by younger men and they either go to a movie with friends or their partners, they are considered the most important target group regardless of this.

Typical four-quadrant movies are, for example, many family films such as the animated films by Pixar Animation Studios . Four-quadrant movies aren't just limited to this genre, however. According to a study by the German Film Funding Agency (FFA), the 75 most successful cinema films in 2014 had, on average, a relatively even distribution across all age groups and both genders, regardless of genre.

See also

Individual evidence

  1. ^ A b c Robert C. Sickels: The Business of Entertainment. ABC-CLIO, 2008, ISBN 978-0275998387 , pages 7 to 8
  2. ↑ Meet the Four Quadrants at Stormblog, accessed September 26, 2012
  3. ↑ Blake Snyder: Save the Cat !: The Last Book on Screenwriting You'll Ever Need. Michael Wiese Prod, 2005, ISBN 978-1932907001 , page 186
  4. ↑ Evaluation of the top 75 film titles of 2014 based on socio-demographic as well as cinema and film-specific information at ffa.de, accessed on April 1, 2016