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"FREY WILLE" GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1951
Seat Vienna , Austria
management Friedrich Wille
Number of employees ~ 550 (as of 2012)
Branch Luxury goods
Website www.freywille.com

Frey Wille ( spelling : " FREYWILLE ") is a company that manufactures enamel jewelry and accessories and sells them worldwide. The jewelry collections are designed by artists and are partly freely inspired, partly based on works by other artists such as Gustav Klimt or Claude Monet . The company was founded in 1951 at Gumpendorfer Straße 81 in Vienna , where the company headquarters and production facility are still today. The original company name was Wiener Emailmanufaktur Michaela Frey GmbH & Co. KG . The company has a total of over 550 employees.

history

At the time the company was founded in 1951 by the Viennese artist Michaela Frey (married Aichberger), mainly decorative objects and jewelry with mostly folk motifs were produced using simple enamel technology.

In 1970 the lawyer Friedrich Wille joined the company, who became sole managing director after Michaela Frey's death. In 1980 he brought Simone Grünberger, an artist from the Vienna Academy of Applied Arts, into the company . She further developed enamel manufacturing technology and introduced a new design line. This realignment was accompanied by the company's focus on handmade enamel jewelry. Accessories such as silk scarves, belt buckles, cufflinks, bags, watches, ties and writing implements were later added to the range. From the 1990s onwards there was more internationalization.

Products

Frey Wille produces pieces of jewelery using a specially developed fire enamel process. Each piece of jewelry is largely handmade. The heart of every product is the enamel, in which 24 carat gold is processed. There is also the setting, which is available in 18-carat gold with diamonds or 24-carat gold-plated. In addition, accessories such as silk scarves, bags, watches and writing implements are sold. There are also own men's collections, which consist of cufflinks, ties and belt buckles.

Frey Wille's company logo is the winged Greek sphinx .

Locations

Frey Wille's head office is in Vienna. The design department, production and shipping department are located there. The network of boutiques extends to almost all western, central and eastern European countries, Russia, the most important emerging countries in the post-Soviet region, the Arab region, China, North America and Colombia. Frey Wille only sells its products through its boutiques and, in France, through jewelers.

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