|Font designer||Susan Kare|
Geneva is the name of a sans serif font developed by Susan Kare for Apple . It was shipped with the first Macintosh computers, making it one of the oldest fonts in the Macintosh operating systems . Susan Kare initially suggested names of the stops on the Paoli tram for the Macintosh fonts . Steve Jobs liked the idea of cities as a name model, but preferred cities that were “world-class”.