Google Hummingbird
Google Hummingbird (also Hummingbird algorithm , English for Kolibri algorithm) is a method used by the Google search engine since the third quarter of 2013 . The introduction of the algorithm was announced by Google Vice President Amit Singhal at a press conference in Menlo Park , California on September 26, 2013 on the occasion of Google's 15th birthday retrospectively. At this point in time, the algorithm had already been active for a month without this being registered in public.
The change in Google search that was initiated with the Hummingbird algorithm and is often referred to as a revolution lies in the way search queries are understood. Before the introduction of the Hummingbird algorithm, the Google search engine could only statically recognize and evaluate individual words or word combinations, i.e. without any meaning. The Hummingbird algorithm, on the other hand, analyzes the connection between the individual words of a search query, so it does not just focus on individual words, but looks at the entire sentence in order to better understand the intent of the search query. This type of search is also known as semantic search .
According to Google, Hummingbird influences around 90% of all search queries at the time of its introduction. It is the most weighty modification of the search algorithm since 2000.
Individual evidence
- ↑ Reuters.com: Google introduces new 'Hummingbird' search algorithm (accessed September 30, 2013)
- ↑ a b Google Alters Search to Handle More Complex Queries , article by Claire Cain Miller in the New York Times online September 26, 2013 (accessed October 1, 2013)
- ↑ Golem.de: Hummingbird - New search algorithm on Google (accessed on September 30, 2013)