Google Insights for Search
With Google Insights for Search (also briefly: "Insights") acted it is a since August 2008 by Google free of charge service provided by using an extension of Google Trends has been viewed. With the help of Google Insights, it was possible to determine and analyze trends in the search volume and the geographical origin of any search queries starting with the year 2004.
The service was added to Google Trends on September 27, 2012 and discontinued as a standalone service.
Preparation of forecasts
Overall, confidence in the informative value of the data provided by the system still seemed relatively low. In practice, however, Google Insights could be used quite successfully for the following forecasts:
- Current data on the spread of v. a. contagious diseases, e.g. B. the virus flu, but also data on non-infectious diseases or disorders, such as. B. on geographical differences in stroke prevalence, on seasonal and geographical differences in kidney stone incidence or suicidal behavior
- Forecast for the 2009 Bundestag election
- Prediction of the winner at the Eurovision Song Contest
Vectors and cross comparisons
By analyzing the search query in the context of geographical and temporal parameters, so-called vectors can be obtained that at least partially depict the searcher's living space and area of interest. In addition, in many cases it is possible to place separate search queries in a common context in order to obtain even more differentiated vectors. In this way, interesting information can be obtained for the marketing of a company.
In particular, cross-comparisons can be used to determine informative relationships and common motivators using parallel search volumes, which can be used profitably as a prognosis, but also retrospectively in research and marketing.
Web links
- Google Insights for Search
- DIW googles unemployment forecasts. In: Spiegel Online . June 17, 2009.
Individual evidence
- ↑ Trends and insights in combination. In: Internet World Business . Retrieved September 28, 2012, October 31, 2012.
- ↑ Google: Follow flu trends worldwide
- ↑ J. Ginsberg, MH Mohebbi, RS Patel, L. Brammer, MS Smolinski, L. Brilliant: Detecting influenza epidemics using search engine query data. In: Nature. 457, 2009, pp. 1012-1014.
- ^ BP Walcott, BV Nahed, KT Kahle, N. Redjal, JV Coumans: Determination of geographic variance in stroke prevalence using Internet search engine analytics. In: Neurosurgical Focus . 30, 2011, p. E19.
- ^ BN Breyer, S. Sen, DS Aaronson, ML Stoller, BA Erickson, ML Eisenberg: Use of Google Insights for Search to track seasonal and geographic kidney stone incidence in the United States. In: Urology. [Research Support, NIH, Extramural]. 78, 2011, pp. 267-271.
- ^ AC Yang, NE Huang, CK Peng, SJ Tsai: Do seasons have an influence on the incidence of depression? The use of an internet search engine query data as a proxy of human affect. In: PLoS One. 5, 2010, p. E13728.
- ↑ M. Noll-Hussong, C. Lahmann: [Whiplash and Werther effect: the potential of google insights for search for medical research and public health]. In: Advances in neurological psychiatry. 79, 2011, pp. 340-344.
- ↑ Google Trends: What Germany Interests ( Memento December 7, 2010 in the Internet Archive )
- ^ Google: Eurovision forecast 2010