Google Trends

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Google Trends
Website logo
Analysis of search terms
languages German, others
operator Google LLC ( more )
On-line May 10, 2006
https://www.google.com/trends/?hl=de

Google Trends is an online service provided by Google LLC that provides information on which search terms were entered and how often by users of the Google search engine . The results are set in relation to the total search volume and have been available in weekly resolution since the beginning of 2004 for the entire world or individual regions. Google Insights for Search was discontinued as a standalone service on September 27, 2012 and integrated into Google Trends.

With the help of Google Trends, the popularity of individual terms can be analyzed over time, which allows conclusions to be drawn about emerging trends in society. In particular, the search terms related to flu were used to predict the spread of flu in the population. Since the relative frequency of certain search terms correlates very strongly with the proportion of influenza-related doctor visits , a weekly estimate for influenza cases can be published. It could also be shown that there is a correlation between search queries for company names and their transaction volumes on the stock exchange.

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Individual evidence

  1. ↑ Michael Arrington: Google Trends Launches. TechCrunch, May 10, 2006, accessed August 24, 2016 .
  2. ↑ Trends and Insights in Combination , online article from September 28, 2012 by Internet World Business ; accessed: October 31, 2012
  3. ↑ Jeremy Ginsberg, Matthew H. Mohebbi, Rajan S. Patel, Lynnette Brammer, Mark S. Smolinski and Larry Brilliant: Detecting influenza epidemics using search engine query data . In: Nature . 457, 2009, pp. 1012-1014. doi : 10.1038 / nature07634 .
  4. ↑ Tobias Preis, Daniel Reith and H. Eugene Stanley: Complex dynamics of our economic life on different scales: insights from search engine query data . In: Philosophical Transactions of the Royal Society A . 368, 2010, pp. 5707-5719. doi : 10.1098 / rsta.2010.0284 .
  5. ↑ Catherine Mayer: "Study: Are Google Searches Affecting the Stock Market?" . Time Magazine. November 15, 2010. Retrieved January 12, 2011.