Google panda

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Google Panda (also called Panda Update ) refers to an update of the Google search engine algorithm released in February 2011 . This was directed against websites of inferior quality and with little content.

The "Panda" first became active at the end of February 2011. The aim of the update was to give pages with high quality content a better rating in the search result lists . In return, content farms in particular were downgraded. The first update affected approximately 12 percent of all search queries.

The algorithm was updated at irregular intervals. On September 18, 2012, a Google Panda update was officially confirmed on Twitter. Another Panda update was released on January 22, 2013. It covered approximately 1.2 percent of all English-language search queries. Panda has been integrated into the normal indexing process since mid-2013. Version 4.0 became active on May 21, 2014. Another update to version 4.1 took place at the end of September 2014. Another update to version 4.2 took place in mid-July 2015.

In April 2012, another algorithm update was published with Google Penguin , which affected 3.1 percent of all English-language search queries. In autumn 2013, Google Hummingbird was the most significant modification of the Google search algorithm since 2000.

See also

Individual evidence

  1. ↑ Singhal, Amit and Cutts, Matt: Finding more high-quality sites in search . 2011. Retrieved November 27, 2013.
  2. ↑ Andreas Albert: Search engine optimization: Google takes action against content farms with "Panda" ( Memento from September 10, 2011 in the Internet Archive ) . In: Financial Times Deutschland of August 15, 2011.
  3. ↑ Panda update . Retrieved November 27, 2013.
  4. ↑ Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) Searchengineland.com
  5. ↑ Twitter / google: New Panda data refresh rolling . Twitter.com. Retrieved November 27, 2013.
  6. ↑ Matt Cutts: What should a site owner do if they think they might be affected by Panda? . Retrieved December 2, 2013.
  7. ^ Matt Cutts: Google is rolling out our Panda 4.0 update starting today. . Retrieved May 21, 2014.
  8. ↑ Pierre Far: Panda update rolling out . Retrieved May 21, 2014.
  9. ↑ Google Webmaster Central Blog: Another step to reward high-quality sites , April 24, 2012
  10. ^ Google Alters Search to Handle More Complex Queries , article by Claire Cain Miller in the New York Times online September 26, 2013