Grobi

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Gröbi is a sugar-free beverage brand that has been available on the Austrian market since 1967 . It is produced by DrinkStar GmbH in Rosenheim in Bavaria, Germany.

history

In 1967, Gröbi was the first sugar-free soft drink to hit the Austrian market. Until 1998, Gröbi was a brand of Joachim Müller's German Kajo Group, based in Gröbenzell near Munich. DrinkStar GmbH from Rosenheim finally took over the brand. In 2008, low-calorie products with special "beauty ingredients" appeared under the sub-brand "Gröbi Beauté". At the end of 2011 these products were removed from the range again.

Product range

The Gröbi products are sugar-free . Gröbi is available in 7 different fruit flavors. Gröbi is available in PET bottles (0.75L and 1.5L)

Economic situation

Gröbi is the market leader for sugar-free fruit lemonades in Austria. In 2008 the Gröbi Beauté product line took second place in the “Top Innovations” category in the non-alcoholic drinks category. Every year, a jury of experts awards prizes to the best product launches in retail. The award is presented by the Austrian trade magazine "CASH".

swell

  1. ↑ Drink Star GmbH: https://www.groebi.at/das-ist-groebi/historie.html#sortimentlink
  2. ↑ Drink Star GmbH: https://www.groebi.at/das-ist-groebi/historie.html
  3. ↑ Drink Star GmbH: https://www.groebi.at/groebi-sortiment.html
  4. ↑ Cash trade magazine: http://www.cash.at/fileadmin/pdf/2015/0415/index.html#236/z
  5. ↑ Cash trade magazine: http://www.cash.at/archiv/hot-stuff-top-innovationen-2008/

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