Groupe Brandt
| Groupe Brandt
|
|
|---|---|
 |
|
| legal form | Société par actions simplifiée |
| founding | 1924 |
| Seat |
Rueil-Malmaison , France
|
| Number of employees | 1054 (2017) |
| sales | 285 million euros (2017) |
| Branch | domestic appliances |
| Website | www.groupebrandt.com |
Groupe Brandt SAS , based in Rueil-Malmaison near Paris, is a French manufacturer of household machines. As the former market leader in France, the current company has been part of the Algerian Cevital group since 2014 after several bankruptcies and restructurings .
history
The Alsatian entrepreneur Edgar Brandt founded the Société des Etablissements Brandt in 1924, which u. a. was active in the manufacture of armaments and was nationalized by the Popular Front at the end of 1936. Edgar Brandt invested the settlement sums and began producing arms again after the end of the Popular Front government. During the Second World War he fled to Switzerland. After the war, production was increasingly switched to civilian products, primarily household appliances and utensils (refrigerators, washing machines, caravans, etc.). In 1956 the company was merged with Hotchkiss to become Hotchkiss-Brandt; there was a factory for the manufacture of washing machines (SGAE Lyon) and refrigerators (SCOMAM Laval). In 1966, Hotchkiss-Brandt merged with the Compagnie Française Thomson-Houston (CFTH), which was then renamed Thomson-Brandt. The group's activity in industrial and military electronics was merged with the Compagnie générale de la télégraphie sans fil (CSF) to become Thomson-CSF in 1968. From then on, Thomson-Brandt concentrated on the business with household appliances and consumer electronics under the Brandt and Thomson brands. In 1982 Thomson-Brandt and Thomson-CSF were nationalized by the new government under François Mitterrand and merged under the company Thomson SA. In 1987, the Thomson-Brandt businesses were merged into the Thomson Consumer Electronic Company Division (TCE) within the group.
TCE expanded in the 1980s and 1990s, especially in the entertainment electronics sector, through countless new acquisitions of other well-known companies such as Telefunken , Nordmende , SABA and RCA . The household appliances division with the brands Brandt, de Dietrich and Sauter was sold to the Italian competitor El.Fi in 1992; All of the group's French device brands at that time (De Dietrich, Brandt, Vedette, Thomson, Springen, Thermor) were merged into a new subsidiary, Brandt SA.
Under pressure from the French government, El.Fi took over the nearly bankrupt manufacturer Moulinex in 2000 . El.Fi merged Moulinex with Brandt and became the owner of 74.3% of the expanded company called Moulinex-Brandt, which had more than 20,000 employees. In the new group, Brandt was responsible for large household appliances.
A little later, in September 2000, El.Fi filed for bankruptcy; the Moulinex brand and small household appliances (microwave ovens, coffee machines, vacuum cleaners, etc.) were then taken over by SEB . The area of large appliances (refrigerators, stoves, washing machines, etc.) as well as brands and production locations in Italy and France were taken over by the Israeli Elco group. The French subsidiary Brandt SA was renamed Elco-Brandt SA; the company was the leading company in the French market and at that time had five brands in France (Brandt, De Dietrich, Thomson, Vedette, Sauter) and three in Italy (Ocean, SAMET and San Giorgio).
In 2005 Elco-Brandt was acquired by the Spanish group Fagor for EUR 162.5 million and renamed Fagor Brandt; At the time, the group had a turnover of over 940 million euros.
With debts of around 800 million euros, some of which came from the takeover and integration of Brandt, Fagor had to file for bankruptcy in October 2013; At the beginning of November, the subsidiaries in Poland (Fagor Mastercook) and France (Fagor Brandt) also declared bankruptcy.
A large part of the French activities, by far the largest part of the former Fagor Group with around 1200 employees and the Brandt brand, was taken over in April 2014 by Cevital , an Algerian conglomerate led by the most important Algerian private entrepreneur, Issad Rebrad.
Under Cevital, production was concentrated at two locations in France (built-in appliances, mainly stoves and ovens) and a new location in Algeria (washing machines and refrigerators), where 300 million euros were to be invested by 2020 to benefit from the low Algerian wages to benefit and, above all, to serve export markets.
Production sites
Current locations:
- Orleans (France): Manufacture of cooking utensils
- Vendôme (France): Manufacture of kitchen appliances and hoods
- Sétif (Algeria): Manufacture of washing machines and dryers
Former locations:
- Lyon (France): production of high-end washing machines
- Aizenay (France): Manufacture of microwave ovens
- La Roche sur Yon (France): Production of high quality washing machines, tumble dryers and dishwashers
- Verolanuova (Italy): manufacture of refrigerators
- Nevers (France): Manufacture of components (mainly engines)
- Lesquin (France): Manufacture of refrigerators, freezers and wine cabinets
Web links
- Groupe Brandt website (English / French)
Individual evidence
- ↑ Usine Nouvelle: Fagor rachète Brandt , April 13, 2005 (French)
- ↑ Fagor Electrodomésticos presenta preconcurso para ganar tiempo. Press article in Cinco Dias. October 17, 2013, accessed October 17, 2013 (Spanish).
- ↑ Electrical appliance manufacturer Fagor files for bankruptcy. focus.de, November 13, 2013, accessed on November 14, 2013 .
- ↑ La justicia francesa valida la oferta de Cevital por Fagor Brandt. (No longer available online.) Expansion April 22, 2014, archived from the original April 26, 2014 ; Retrieved May 20, 2014 (Spanish). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ BFMTV: Comment l'homme le plus riche d'Algérie a redressé Brandt , February 10, 2017 (French)
