Hell pizza

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Hell Pizza is a pizza chain from New Zealand . It is active in 18 cities in New Zealand and Fulham / London in Great Britain . In total, the chain has around 65 restaurants as a franchise company .

history

The company started in 1996 with a location not far from Victoria University of Wellington . Callum Davies bought a pizza shop and introduced the Hell concept . Stuart McMullin said he was the devil's advocate at that time . In 1999, McMullin joined the company and they opened a second store. In 2002, Warren Powell Otis partnered with Hell-Pizza and the company began its franchise concept.

Advertising campaigns

The chain is known for its controversial advertising campaigns operated by Cinderella Ltd. be performed. In 2005, billboards showed a photo of US President George W. Bush and the text Hell next to it . Too good for some evil bastards . Another poster also showed the somewhat alienated Bush with the text Even Hell has its standards . In 2006 she produced pizzas with the names of the seven bad character traits that are the causes of deadly sins . For Pizza Lust , the company distributed 170,000 packs with a condom and instructions for sex as direct mail.

In 2007, Hell Pizza discontinued poster advertising due to complaints. The posters showed Adolf Hitler at the Hitler salute with a pizza in hand. The posters that followed were hardly less provocative. They show Pope Benedict XVI. , which says Hell is real and eternal (German Hell is real and eternal. )

On July 29, 2010, Hell Pizza published an interactive commercial on YouTube . The viewer has to make decisions that determine the further course of the plot. The aim is to deliver a pizza to customers in a city full of zombies without dying.

Web links

Individual evidence

  1. ↑ PMQ Pizza Magazine, 11/12 2005 (English) , accessed December 22, 2011
  2. ^ The National Business Review, Complaint against Bush billboard upheld , February 23, 2007. Online in the Internet archive ( Memento from September 27, 2007 in the Internet Archive )
  3. ↑ Photos , press report
  4. ↑ Hell Pizza under fire over condom promotion . In: New Zealand Herald . NZME. Publishing , November 2, 2006, accessed April 14, 2018 .
  5. ↑ "We thought it was funny": Pizza advertisement with Hitler. n-tv , August 24, 2007, accessed on January 12, 2016 (English).
  6. ↑ tagesspiegel.de, "One pizza Adolfo, please!"
  7. ↑ youtube.com, "Interactive zombie movie adventure" , accessed Aug. 16, 2010