Homing (way of life)

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When homing (of . English home , home ') describes a way of life, in one's own home the social center of life is. The term was coined in the early 2000s.

The homing resembles the cocooning that is since the 1980s, so called, and the term, Cozy Home replaced. In contrast to cocooning, however, homing is not dominated by hedging . Rather, social contacts will continue to be cultivated, but mainly shifted to the domestic area.

Homing in Practice

The Cocooning has already been through a few years ago homing replaced trend. Here the home is the focus of social activities.

Instead of meeting in pubs, restaurants or discotheques, people who practice homing (also called Homer ) often take turns to meet at home and go about their leisure activities there. Cooking together replaces going to restaurants, games evenings take place, or you can watch a film together.

With homing , a fashionable component is also developing in the design of living spaces. This has also been recognized by the economy, which addresses this target group directly and comes onto the market with new products.

Well-known fashion designers now design wallpapers ( Ralph Lauren , Gucci ), textile manufacturers ( Esprit ) market wall paints. Wood-burning stoves and open fireplaces are often no longer sold because of the supposed heating cost savings, but because of the cosiness.

Motivations

The motivations for practicing homing vary. Some people feel safer in their own four walls due to the perceived dangers in their environment. The financial aspect also plays a role. Cooking together with several "homers" is cheaper than going to a restaurant, drinks are cheaper in the supermarket than in the discotheque, and a visit to the cinema costs more for each individual than a rental DVD for all group members.

Homing is understood both as a reaction to the danger of digital isolation and as a “withdrawal of the frightened”, for example due to the increasing danger or fear of falling victim to attacks or terrorist attacks triggered by the reports.

criticism

Homing has been criticized for its marketing and is referred to by critics as the "tyranny of comfort".

Web links

Individual evidence

  1. ↑ a b Homing replaces cocooning online from Berlin . Retrieved August 27, 2017
  2. ↑ The big retreat ConclusionOnline of April 27, 2017 . Retrieved August 27, 2017
  3. ↑ Nice and cozy - handicrafts also benefit from the 'homing' trend Focus online from February 28, 2016 . Retrieved August 27, 2017
  4. ↑ Violetta Simon: Tyranny of Comfort . Süddeutsche Zeitung from November 23, 2016 . Retrieved August 27, 2017