idealo.de
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| Germany's great price comparison | |
| Price comparison portal | |
| languages | German |
| operator | Idealo Internet GmbH, Berlin |
| Registration | optional |
| Annual income | 75.8 million euros (2014) |
| On-line | - (currently active) |
| http://www.idealo.de | |
idealo.de is an online price comparison portal headquartered in Berlin-Kreuzberg .
Idealo Internet GmbH
The company was founded by Martin Sinner, Albrecht von Sonntag, Christian Habermehl and others in 2000 in Berlin. This was done with 150,000 euros equity and 350,000 euros from a KfW loan. In the first few years, the portal mainly offered products from the consumer electronics sector, but the range now also includes household goods, garden tools, leisure and wellness items and automotive parts. In July 2006, Axel Springer AG took over 74.9% of Idealo Internet GmbH. As of December 31, 2018, Idealo had 800 permanent employees at its headquarters in Berlin-Kreuzberg . The management is made up of co-founder Albrecht von Sonntag as well as Philipp Peitsch and Jörn Rehse.
Idealo has a portal in France , Great Britain , Italy , Austria and Spain . The company also offers hotel, rental car, long-distance bus, electricity and gas price comparison services. The flight search engineflug.idealo.de is available in 15 countries (as of January 2015). Corresponding apps for Apple iOS and Android have been available since 2011 .
Furthermore, Idealo has had a stake in the online voucher portal Sparheld.de since 2011.
Structure and principle of operation
Users can search for a specific product or filter a product category by properties. Test results, user opinions, price history and data sheets are made available for products. Idealo initially created its database by automatically searching the dealer websites and using CSV files. Now only through CSV or XML files, which are made available by the dealers.
The product price comparison includes 220 million offers from 39,000 retailers. The data supplied by the shops are expanded by the Idealo data department with technical details, test results, pictures and videos and displayed on the site.
In order to offer the user additional information and criteria for purchasing decisions, Idealo also shows shipping costs, payment options, delivery and return conditions, reviews as well as shop seals and certificates. The products are sorted by popularity by default, but can also be filtered by price, delivery time and return costs. The cheapest total price is highlighted. Used goods can also be found on the platform. However, these are marked separately so that the prices are not distorted.
Idealo offers the option of ordering products using the checkout function. The sale takes place via the online shop, but Idealo takes over the communication and data transfer.
Revenue generation
A prerequisite for listing on Idealo is the conclusion of a contract between Idealo Internet GmbH and the dealer. Every dealer who registers on the site is checked by Idealo for seriousness, fair shipping costs, flexible payment methods, legal aspects and creditworthiness. The offers are sent from the shop to the price comparison via CSV and XML files and updated through regular update cycles.
Depending on the contractual arrangement, an online retailer idealo pays either a fixed price for each visit of a potential customer or a price based on the realized customer sales. According to the company's own statements, this price has recently risen on average. The service is free for the user. In 2012 idealo.de achieved sales of around 53 million euros with its price comparison service.
reception
As of November 2014, idealo.de achieved a monthly reach of 4.5 million users according to the Online Research Working Group , making it the most clicked price comparison in Germany. As of January 2019, idealo.de was ranked 39th in the Alexa Internet ranking .
In 2011, the consumer magazine Guter Rat awarded idealo.de, together with geizhals.de, the “very good” rating in a test among ten price search engines.
According to Computer - Das Magazin für Praxis , idealo achieved first place with the grade “very good” in a price comparison test in 2012.
The North Rhine-Westphalia consumer center described idealo as the “most reliable” of nine price search engines on the web in 2014.
In a study by the German Institute for Service Quality from 2014, idealo.de was named the test winner among ten price search engines.
Web links
Individual evidence
- ↑ Berliner Morgenpost - Berlin: Our 15 best .
- ↑ http://www.axelspringer.de/media/cw_mediafactsheet_de_89438.html
- ↑ Price search engine Idealo expands management. July 13, 2011, accessed on January 9, 2020 (German).
- ↑ Jörn Rehse becomes the third managing director at idealo. Retrieved February 6, 2017 .
- ↑ Sparheld International GmbH: About Us - Sparheld International GmbH .
- ↑ Federal Gazette .
- ↑ Idealo.de Traffic, Demographics and Competitors - Alexa .
- ↑ Internet price comparison - price search engines put to the test .
- ↑ Test report on price comparison portals in Guter Rat 2/2011 - Testberichte.de .
- ↑ Idealo price comparisons in the test ▷ Testberichte.de-∅-Note .
- ↑ Sample with nine price search engines for online shopping: Bargain hunters with a high error rate ( Memento from March 29, 2017 in the Internet Archive )
- ↑ DISQ: Test price search engines (04.10.2014) .