Good advice

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Good advice

description The independent consumer magazine
Area of ​​Expertise Advice and consumer protection
publishing company SUPERillu Verlag (Burda)
First edition November 1945
Frequency of publication quarterly (1967–1990)
monthly (since 1990)
Sold edition 107,490 copies
( IVW 2/2020)
Widespread edition 109,513 copies
( IVW 2/2020)
Editor-in-chief Stefan Kobus
executive Director Heinz Scheiner
Web link gut-rat.de
ISSN (print) 0017-582X

Good advice - the independent consumer magazine is a German-language, monthly consumer magazine. The magazine was founded in November 1945 in the Soviet Zone and then appeared in the GDR until 1990; after the reunification it was continued with a changed profile. This makes Guter Rat the oldest continuously appearing magazine in post-war Germany. Today, the magazine primarily offers useful information on money, insurance, law, taxes, technology, health, cars and travel. According to IVW , Guter Rat is the magazine with the highest sold circulation in the business press segment .

history

Entitled Good advice for today and tomorrow appeared since November 1945 in the Leipziger Verlag Otto Beyer (later publisher of the woman ) a "magazine for home, fashion, handmade," as women's magazine was conceived - so were spending part pattern sheets at . The title was shortened to Guter Rat in 1967 , the magazine continued to be published by Verlag für die Frau. The profile of the magazine changed with the new title, instead of “classically female” topics, hobbies and above all do it yourself came to the fore. The readers were given tips and tricks on how to counter the shortage economy through ingenuity and skill. One issue included instructions and a sketch of how to make a drip tray for cutlery from a container for milk in a bag by drilling open the bottom . Product information, cooking recipes and sewing instructions were also part of the profile of the magazine, which was coveted in the GDR and was considered to be a product .

After the fall of the Berlin Wall , the Sebaldus / Gong publishing group (Nuremberg / Munich) took over the magazine. Elisabeth Bär acted as editorial director and Rainer Bieling as editor-in-chief . They turned the profile of the magazine into a guidebook, adding the topics of money, law, insurance, taxes, occupation, health, products, trends. The main target group of the magazine were still the residents of the former GDR, who were supposed to find practical tips on how to cope with the new circumstances in Guter Rat . Until 1997, the magazine was consistent only in the former East Germany spread . In December 2000 the WAZ media group took over Gong Verlag and in 2002 sold Guter Rat to the media group Burda . Guter Rat has also been available in western Germany since autumn 1997 , but in 2003 its reach was still very different: it reached 5.7% of readers in the east, but only 0.8% in the west. Nevertheless, Guter Rat is one of the few magazines from the GDR press landscape that is also successful in the unified Germany.

Since 2001, the magazine has been awarding the “Auto der Vernunft” car prize annually on the basis of a reader survey together with Superillu magazine .

literature

Web links

Individual evidence

  1. ↑ Torsten Wahl: Which washing machine do I need? In: Berliner Zeitung , April 12, 2002.
  2. ↑ Burda Verlag takes over “Guter Rat!” In: Berliner Zeitung , March 23, 2002.
  3. ↑ Maren Klotz: Advertising Oscar EFFIE awarded - What was left of the wall . In: Der Tagesspiegel , October 18, 2003. Available online (accessed July 17, 2008)
  4. ↑ Website for the “Auto der Vernunft” award (private homepage of the auto journalist Hans-Joachim Rehg; accessed in February 2013.)