Otto Beyer publishing house
| Otto Beyer publishing house | |
|---|---|
| legal form | |
| founding | 1890 |
| resolution | June 30, 1946 |
| Reason for dissolution | Expropriation, continuation by publishing house for women |
| Seat | Leipzig |
| Branch | publishing company |
The Otto Beyer publishing house was a large publishing house founded in Leipzig in 1890 .
history
Otto Beyer (1854–1934) initially founded the publishing house as a department in the Leipzig fashion house August Polich as "Verlag der Deutschen Modenzeitung". In 1912 the publishing house was renamed "Verlag Otto Beyer". He published books and magazines for fashion, handicraft and household. A specialty was the publication of pattern sheets, for which the publisher also had an extensive network of domestic and foreign sales outlets.
Between 1929 and 1943, Otto-Beyer-Verlag published, among other things, the upper-class bourgeois monthly magazine neue linie , the leading “lifestyle” illustrated of the time with a circulation of just over 40,000 copies. The Bauhaus artists László Moholy-Nagy and Herbert Bayer contributed to the design of the cover ; it contained contributions by Walter Gropius , among others .
The Bauhaus graduate Franz Ehrlich designed the administration building in Elsterstrasse and worked as a typographer for the Otto Beyer publishing house from 1933 until his arrest in 1934 . Ehrlich edited, printed and distributed the illegal magazine Junge Garde from there .
Another publishing product was the magazine Häuslicher Ratgeber, which appeared from 1886 to 1933 and was then merged with the Deutsche Frauen-Zeitung, also published from 1886 to 1944 (1939 edition: 110,195 copies). From 1935 to 1941, the series Frauenkultur appeared in the Deutsches Frauenwerk (1939 edition: 23,500 copies; previous titles: Deutsche Frauenkultur (1931–35), German women culture and women's clothing (1904–30)). In the popular Beyers handicraft books series , handicraft books with patterns were published.
In the children's supplement of the family magazine Beyers für Alle (since 1928 "Children's newspaper from Klaus und Kläre"), which was also published by this publisher, almost 200 articles - stories, poems, puzzles and small feature articles - were written from 1926 to 1934 under the pseudonyms Klaus and Kläre, most of which, according to the current state of research, originate from Erich Kästner (Heike Nieder, 2007). Luiselotte Enderle , who later became Kästner's partner, was a member of the editorial team. Some of the stories were illustrated by Kästner's friend Erich Ohser .
In November 1945 the publisher brought out the first edition of the consumer magazine Guter Rat (more precisely: Guter Rat für Haus und Kleid ). It has been continued without interruption since then and is the oldest German magazine still to be published. Good advice is now part of the Superillu publishing house ( Hubert Burda Media ).
On June 30, 1946, the Otto Beyer publishing house was expropriated and transferred to the administration of the city of Leipzig. From this the publishing house for women was founded the following day .
There was also an Otto Beyer Foundation that operated, among other things, a holiday home in Lauenstein in the Eastern Ore Mountains, where numerous booksellers were able to relax in the first half of the 20th century.
List of magazines
- Domestic counselor
- Anti-Semitic Correspondence
- German women's newspaper
- German fashion newspaper
- German social sheets
- German women's culture
- How do I build myself
- Our house friend
- Beyer's fashion paper
- Hella. Beyer's weekly magazine for every woman
- Children's newspaper for everyone by Klaus and Klaere
- Our clothes
- Beyer's children's fashion guide
- Housewives Calendar
- Beyer's household sheets
- the new line
- Beyer's monthly paper for handicrafts and laundry
- Beyers half volume (consecutive numbering with pattern)
literature
- Heike Nieder: Erich Kästner in the “children's newspaper from Klaus and Klare” . Verlag LiteraturWwissenschaft.de (TransMIT), Marburg an der Lahn 2007 [1]
- Iris Geissler: “Mother and Child” - maternal competence in the field of tension between public and private. Education as a topic in selected women's magazines (1923–1944) . Dissertation, Johann Wolfgang Goethe University in Frankfurt am Main, Department of Education, 2005. Here: Attachments, p. 297 u. 299 [2]
- Andreas Graf: The Origins of the Modern Media Industry: Family and Entertainment Magazines from the Imperial Era (1870-1918) . In: Georg Jäger (ed.): History of the German book trade in the 19th and 20th centuries, Vol. 1: Das Kaiserreich 1871–1918 . Part 2. Frankfurt am Main: MVB Marketing- und Verlagsgesellschaft des Buchhandels GmbH, 2003, p. 71, Table 15: Large magazine publishers after 1900 [3]
Web links
Individual evidence
- ^ Kurt Rüdiger: Beyer, Otto, Verlag . In: Helmut Bähring, Kurt Rüdiger (Hrsg.): Lexikon der Buchstadt Leipzig. From the beginning until 1990 . Tauchaer Verlag, Taucha 2008, ISBN 978-3-89772-147-0 , p. 22 .