Publishing house for women

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Publishing house for women
legal form State-owned company (until 1990)
GmbH (until 1996)
founding July 1, 1946
resolution 1996
Reason for dissolution Takeover by Gong-Verlag
Meanwhile:
Seat Leipzig
Branch publishing company

Dressmaker's studio of the publishing house for women in 1971

The publishing house for women was the only fashion and advice publisher in the GDR .

history

Its forerunner was the Otto Beyer publishing house, founded in Leipzig in 1890 . The Otto Beyer publishing house was expropriated by the referendum in Saxony on June 30, 1946 and transferred to the administration of the city of Leipzig. From this, the publishing house for women was founded on July 1, 1946 , and from 1948 it was affiliated to the Association of People's Own Companies Printing and Publishing Leipzig . The publishing house was then assigned to the printing and publishing office in Berlin (East), and later to the Association of Organizational Companies, Zentrag . In addition to numerous women's magazines, the publisher also published numerous books on the topics of cooking and baking, household, wife and family, hobbies and leisure, as well as hand-colored art papers, sewing patterns and handicraft templates and other non-fiction books. The cookery and baking books in particular were extremely popular. The GDR leadership awarded the publisher the Patriotic Order of Merit in Silver (1971) and the Order of the Banner of Labor Level I.

After the end of the GDR, Gong Verlag bought the publishing house for women. Since, apart from the magazine Guter Rat, the other three main titles could not establish themselves permanently on the West German magazine market, the Gong Verlag ended the “Adventure Publishing for Women” after a few years. The magazine Guter Rat, founded in 1945 by the Otto Beyer publishing house, appeared quarterly in the GDR as a socialist consumer magazine with an average circulation of around 768,500 copies before the fall of the Wall. It survived the "adventure" and is still published today, now by Superillu- Verlag ( Burda media group ).

Since 1996, the " BuchVerlag für die Frau " has continued the book production division and continues to publish the best-known book titles in new editions that are updated every year.

Archives of the publisher, albeit only to a small extent, are now in the Saxon State Archives , Leipzig State Archives Department .

Journal title (selection)

  • Die Frau von heute , a women's magazine of the GDR from 1946 - 1962; from 1953 to 1958 a quarterly special edition appeared also for the territory of the Federal Republic
  • For you was the successor to the women's magazine "Die Frau von heute"
  • Good advice
  • Handwork , founded in 1963,mergedwith Modische Maschen in1992
  • Fashionable stitches , knitting magazine
  • pramo (abbreviation for practical fashion ), discontinued in 1993
  • Sibylle , the most important fashion magazine in the GDR, first edition January 1956
  • Uroda , in cooperation with the Polish agency Interpress (1962–1989)
  • Living in the countryside
  • Made of yarn and wool: 1950 - 1962;
  • Frauenfleiss: 1950 No. 1–3 (predecessor - From yarn and wool);
  • Children's clothing: 1953 - 1963;
  • Fashion tip: 1957;
  • Fashionable sweaters and jackets: 1956 - 1962;
  • Season: Moderevue: 1962 - 1990

Well-known book titles

  • Cook
  • We cook well
  • The baking book

literature

  • Ute Scheffler (Ed.): JahrBuch - 60 years of books for generations. Anniversary book 1946–2006. An East German publisher in turbulent times. With recipes . BuchVerlag für die Frau, Leipzig 2006. ISBN 978-3-89798-165-2 .
  • Jasmin Wagner: caught, sold too. On the situation of East German women's magazines after the fall of the Wall . Waxmann, Münster 1995, dissertation, ISBN 3-89325-362-9 , pp. 137-144, digitized.
  • Heike Nieder: Erich Kästner in the “children's newspaper from Klaus and Kläre”. Verlag LiteraturWwissenschaft.de (TransMIT), Marburg an der Lahn 2007 ( content ).

See also

Web links

Commons : Publishing house for women  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b 21112 - Verlag für die Frau, Leipzig. State Archives Leipzig, accessed on May 31, 2010 .
  2. ↑ Gong Verlag - an unending success story. Gong Verlag, archived from the original on September 28, 2007 ; Retrieved May 31, 2010 .