Jagoda in the supermarket
Jagoda in the supermarket (Serbian: Jagoda u supermarketu) is a Serbian-German-Italian film satire from 2003, directed by Dusan Milic and produced by Emir Kusturica . The main roles are played by Branka Katić and Srđan Todorović . It premiered at the 2003 Berlinale .
action
The Belgrade supermarket employee Jagoda Dimitrievic (Serbian for strawberry and also a nickname for young girls) is unhappy with her love life and reluctantly does her work in a new supermarket built on the American model in a prefabricated housing estate. After an unsuccessful date and a stupid comment from her greedy boss, Jagoda lets all her frustration out on an old lady who wants to buy strawberries for her grandson's birthday cake shortly before the shop closes, and puts her gruffly in front of the door.
The next morning, shortly after the shop opened, a man armed to the teeth storms into the shop and takes Jagoda, her colleagues and some customers hostage. He is there to avenge his grandmother, who was mistreated there the night before. As a slave, and out of fear that she was responsible, Jagoda helps tie up her colleagues with cling film, while the police arrive outside and are booed by onlookers who are also approaching.
The terrorist turns out to be a war veteran who was a member of an elite unit and served in the Yugoslav wars, albeit only as a cook and nutritionist. To free the hostages, snipers, the police and a special command are called in. The situation escalates. When the supermarket is rushed, all the hostages are freed. Jagoda, however, remains in the market voluntarily and helps her hostage-taker by giving him a policeman's gas mask. When asked why she is staying with him, Jagoda defiantly replies that they would otherwise kill him.
Yagoda and the terrorist, who later introduces himself as Marko, are slowly getting closer, while the bystanders outside sing perseverance slogans and anti-American and anti-capitalist chants.
Annoyed by the publicity the hostage-taker receives, the police chief decides to storm the building. At the same time, two criminals want to clear out the supermarket warehouse, while Jagoda and Marko are now sitting together at a romantic dinner and getting closer and closer. During the subsequent storming, the two get between the criminals and the special task force. In the fight, a particularly aggressive policeman tries to kill Marko, but he can defend himself and is now trying to kill his opponent. Jagoda jumps in and finally admits that it was she who bullied his grandmother.
At the end, Jagoda and Marko are led away from the supermarket together and celebrated frenetically by the crowd. They kiss in the police car.
Others
The film addresses the political upheavals in Serbia of the time as well as anti-American opinion and criticism of American consumer society and capitalism.
There are numerous product placements in the film. Many well-known brands such as Tefal or Coca-Cola can be seen in Germany .
Producer Emir Kursturica can be seen in some scenes as a member of the special task force.
Web links
- Jagoda in a supermarket in the Internet Movie Database (English)