Jens Müller (media scientist)

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Jens Müller is a German media and economics scientist who works in corporate planning at ZDF and as a lecturer at the private University of Applied Sciences Europe (formerly Business and Information Technology School) and at the Hamburg Media School .

Life

Jens Müller studied journalism at the University of Dortmund , where he also completed his original minor in economics as a second major. He then completed an internship at ZDF . He received his doctorate from the Chair of Economic Policy, where he did research as a research assistant in the field of media management. He then switched to ZDF corporate planning, in which he still works today. At the same time, he continued his work as a lecturer at the International School of Management in Dortmund and at a university in Wiesbaden as well as at other universities. At the private BiTS University of Applied Sciences in Iserlohn , which was founded in 2000 , he developed the media management course and received a professorship in 2002 . In the following years he headed the media department as dean and was the course director for media management , its successor course Communication & Media Management, and accompanied the development of the bachelor’s program in Sport & Event Management as well as several master’s courses. He is now spokesman for the Media & Communication department.

Jens Müller was a co-founder of the ime institut affiliated with BiTS , whose tasks included research and advice in the field of interactive media. He was also a managing partner of the Institute for TV Management in Hanover and is a member of the advisory board of the trade magazine MedienWirtschaft .

Fonts

dissertation

• Diversification and reputation: transfer processes and competitive effects. Wiesbaden 1996.

Articles and essays

• Unfriendly takeovers: motifs, forms, effects. (= Dortmund discussion contributions on economic policy. No. 40). Dortmund 1990.
• with H. Berg: Unfriendly Takeovers. Causes, forms and effects of competition. In: Business Studies. 19th vol., H. 11, 1990, pp. 647-652.
• with H. Berg: La regione automobilistica di Hannover: esigenze e strategie di adattamento. In: F. Angelo (ed.): Le regioni eur op ed ell'auto. Milan 1995, pp. 46-130.
• with H. Berg: In search of the competitive advantages of conglomerate diversification: On the transformation of Daimler-Benz AG from an automobile manufacturer to an integrated technology group. In: Hamburg yearbook for economic and social policy. Vol. 40, 1995, pp. 367-390.
• with H. Berg: Criteria for the competitiveness of companies: The Chrysler Corporation between triumph and crisis. (= Dortmund discussion contributions to economic policy. No. 80). Dortmund 1996.
• with H. Gischer: On the deregulation of public supply networks: The example of the gas industry. (= Dortmund discussion contributions to economic policy. No. 83). Dortmund 1997.
• with H. Berg: Advantage Boeing: The Boeing / McDonnell Douglas merger and its consequences for the competitive position of Airbus Industrie. In: List Forum for Economic and Financial Policy. Volume 23, H. 1, 1997, pp. 1-9.
• with H. Berg: Criteria for the competitiveness of companies. In: J. Kruse (Hrsg.): Competition policy in the field of tension between national and international cartel law systems. Festschrift for Ingo Schmidt on his 65th birthday. Baden-Baden 1997, pp. 209-230.
• Competition in the telecommunications sector: structure-behavior-results. (= Dortmund discussion contributions to economic policy. No. 85). Dortmund 1997.
• Cultural sponsorship is a theoretical concept. In: T. Heinze (Hrsg.): Reader: Kulturförderung / Kulturfinanzierung: Sponsoring - Fundraising - Public-Private-Partnership. Fern-Universität-Gesamtthochschule in Hagen, 1998, pp. 13–34.
• with H. Gischer: Public Interest versus Private Property Rights - Competition Problems in the Gas Industry. In: Journal for Economic Policy. 47th vol., H. 2, 1998, pp. 202-219.
• with H. Berg: management quality and market leadership. In: L. Lachnit, C. Lange, M. Palloks (eds.): Sustainable Controlling: Concepts, Implementations, Practical Experience. Prof. Dr. Thomas Reichmann on his 60th birthday. Munich 1998, pp. 481-498.
• with A. Rott: Market shares as indicators of success on the television market. (= Dortmund discussion contributions to economic policy. No. 93). Dortmund 1999.
• with A. Rott: Bertelsmann and BWL or Quo vadis VOX? In: Funk Korrespondenz. 48th vol., No. 8, 2000, pp. 14-15.
• Brand management on television - an example from ZDF. In: media industry. Volume 1, No. 2, 2004, pp. 86-93.
• with Th. Burgartz: Event Controlling - A commercial perspective of creative processes. In: Controlling. 17th year, H. 10, 2005, pp. 597-602.
• with Th. Burgartz: Controlling events - event process and event check. In: M. Hosang (Ed.): Event & Marketing. Frankfurt am Main 2007, pp. 211-230.
• with R. Schröder: Economics of Foreign Correspondence - A Macro Perspective. In: O. Hahn, J. Lönnendonker, R. Schröder (eds.): German foreign correspondents: A manual. Konstanz 2008, pp. 99-115.
• with A. Vesper: CSR management: strategy, reporting and convincing communication. In: W. Jaspers, G. Fischer (eds.): Decision strategies in business administration. Munich 2011, pp. 317–358.
• Responsibility and commitment. In: Second German Television, ZDF Yearbook 2011. Mainz 2012, pp. 241–243.
• More than a program. In: Zukunftsinitiative Rheinland-Pfalz (Hrsg.): Economy with foresight. Mainz 2014, pp. 16-17.
• with A. Rott: Second Screen - (not) a dispute. In: Medienwirtschaft, magazine for media management and media economics. 11th vol., H. 1, 2014, pp. 28-31.
• with Th. Burgartz: Evaluation: Controlling real interaction and communication in the digital world. In: U. Eisermann et al. (Hrsg.): Practice-oriented event management: planning, implementing and evaluating events successfully. Wiesbaden 2014, pp. 133–145.
• CSR as a multichannel brand anchor. In: Branded Articles. 76th vol., No. 11, 2014, pp. 58-59.

Individual evidence

1. ↑ campus magazine Bitslicht : Issue 1 , accessed on February 11 2011th
2. ↑ Campus-Magazin Bitslicht , Issue 2 , accessed on February 10, 2011.
3. ↑ BiTS Iserlohn website: Fachdozenten , accessed on February 10, 2011.
4. ↑ Founder of the ime institut ( Memento of the original from December 22, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed February 10, 2011.  
5. ↑ Advisory Board of MedienWirtschaft magazine , accessed on February 10, 2011.