Joachim Kath

from Wikipedia, the free encyclopedia
The following important information is missing from this article or section:
The article is noticeably disproportionate to the list of publications. The biography is almost completely missing
Help Wikipedia by researching and pasting it .

Joachim Kath (born January 2, 1941 in Kolberg ) is a German communication scientist and author of publications on communication theory . From 1974 to 2004 he was managing partner of Kath & Krapp GmbH in Munich and between 1996 and 2004 one of the two vice-presidents of the Federal Association of Medium-Sized Enterprises .

Publications

  • The creative depth in advertising and marketing. Modern industry publishing house, Munich / Landsberg 1974, ISBN 3-478-21060-7 .
  • More advertising impact through goal-oriented creativity. Publishing house K&K, Munich 1974.
  • Marketing for Managers - The David Goliath Principle. Verlag Langen-Müller / Herbig, Munich 1978, ISBN 3-7844-7062-9 .
  • Thinking around the corner makes you smarter. Universitas Verlag, Munich 1982, ISBN 3-8004-1031-1 .
  • Top management psychology. Verlag Langen-Müller / Herbig, Munich 1982, ISBN 3-7844-7107-2 .
  • Infogaps - better communication as a recipe for success. Verlag Langen-Müller / Herbig, Munich 1984, ISBN 3-7844-7142-0 .
  • Excellent market communication today. Verlag Frankfurter Allgemeine Zeitung, Frankfurt / Main 1986, ISBN 3-924875-13-8 .
  • Offensive marketing beats defensive marketing. Wirtschaftsverlag Langen-Müller, Munich 1987, ISBN 3-7844-7147-1 .
  • Knowledge of human nature at work. Verlag Heyne, Munich 1991, ISBN 3-453-07075-5 .
  • Global Marketing - The world market revolution. Wirtschaftsverlag Langen-Müller / Herbig, Munich 1995, ISBN 3-7844-7343-1 .
  • The 100 laws of successful advertising. Wirtschaftsverlag Langen-Müller, Munich 1996, ISBN 3-7844-7358-X .
  • V-Management - Visuals, Visions, Victory - The winner's strategy. Wirtschaftsverlag Langen-Müller, Munich 1999, ISBN 3-7844-7335-0 .
  • The cost servants - rivets without innovation, companies rationalized to death. Wirtschaftsverlag Langen-Müller, Munich 2001, ISBN 3-7844-7325-3 .
  • Coolness, courage, curiosity. eBook, 2012, in English
  • Life Art - The art of finding your own way of life. eBook, 2012.
  • Alpha egos. eBook, 2012. Time-critical novel about power, greed, money and love - psychograms of three protagonists, a woman and two men
  • Doc Dog & Catman. eBook, 2012. My dog ​​and my cat explain the world
  • The perfect momentum. eBook, 2013, in English
  • Heart cold. eBook, 2013. Detective novel, ISBN 978-3-8476-5902-0 .
  • The intellectual who was smart enough not to think he was. Novel. eBook, 2013, ISBN 978-3-8476-5943-3 .
  • The vital me. Counselor. eBook, 2013, ISBN 978-3-8476-6227-3 .
  • Mr. Fuchs (86) buys a car. eBook, 2014, ISBN 978-3-8476-7753-6 . Paperback at epubli Verlag, Berlin 2015, ISBN 978-3-7375-7222-4 .
  • The 100 life dreams. eBook, Neobooks, 2015, ISBN 978-3-7380-4110-1 . Paperback at epubli Verlag, Berlin 2015, ISBN 978-3-7375-7028-2 .
  • SinnNavi 1 zest for life. eBook, 2016, ISBN 978-3-7375-8718-1 . Paperback at epubli Verlag, Berlin 2016. ISBN 978-3-7375-7790-8 .
  • SinnNavi 2 Political stance. eBook, 2016, ISBN 978-3-7375-8781-5 . Paperback at epubli Verlag, Berlin 2016. ISBN 978-3-7375-7790-8

Web links

Individual evidence

  1. ↑ Infogaps , Wirtschaftsverlag Langen-Müller / Herbig, Munich 1984, ISBN 3-7844-7142-0 .
  2. ↑ Kressreport : Joachim Kath, previously a member of the management , 1974
  3. ↑ BVMW 2004 statutes ( memo of November 12, 2013 in the Internet Archive ) (PDF; 49 kB)
personal data
SURNAME Kath, Joachim
BRIEF DESCRIPTION German communication scientist and non-fiction author
DATE OF BIRTH January 2, 1941
PLACE OF BIRTH Kolberg