Canadian media theory

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In the Canadian Media Theory or Toronto School or Canadian School , authors are summarized who researched and influenced one another in the field of media theory mainly in Canada, in the 20th century and partly before institutionalization . The best-known representative is Marshall McLuhan , the Canadian media theory also includes Eric A. Havelock , Harold A. Innis , George Grant , Derrick de Kerckhove as well as Walter J. Ong and Jack Goody .

Canadian media theory sees communication as closely linked to the bodies of the communication participants. It mostly assumes a paradigm shift in the historical appearance of new media technologies (e.g. book printing , radio , television ). For Marshall McLuhan this leads to the coincidence of message and medium: the medium is the message.

Arthur Kroker summarized the effects of Innis, McLuhan and Grant in the foreword of his The Canadian Mind for the first time as a “Canadian discourse” on technology.

It is not without controversy in the German-speaking area; Sun refers Norbert Bolz frequently and explicitly to McLuhan (see. Gutenberg Galaxy ), while Friedrich Kittler adopts although the "technical directness" of the term media that the Canadian media theory, but the " ultra-Catholic media cult" McLuhan rejects.

Fonts

  • Harold Innis: The bias of communication. Toronto 1951.
  • Marshall McLuhan: The Gutenberg Galaxy. London 1962 German edition: The Gutenberg galaxy. The end of the book age. Bonn u. a. 1995.
  • Eric Havelock: Preface To Plato. A History of the Greek Mind. The Belknap Press of Harvard University Press, Cambridge / London 1963 ( English-language review , archive version).
  • Marshall McLuhan: Understanding Media: The Extensions of Man. 1964. German edition: The magical channels. 'Understanding Media'. Econ, Düsseldorf a. a. 1992.
  • Eric Havelock: The Muse Learns to Write. Yale University Press, New Haven / London 1986. German edition: When the muse learned to write. Frankfurt am Main 1992.

literature