Klaus D. Wilde

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Klaus D. Wilde (* 1952 in Munich ) is a German business IT specialist.

Life

Wilde studied business administration at the University of Munich. After completing his doctorate and habilitation at the University of Munich , he was appointed to the chair for general business administration and method-based planning at the University of the Federal Armed Forces in Munich in 1987 .

Since 1991 Prof. Wilde has held the chair for general business administration and business informatics at the Catholic University of Eichstätt-Ingolstadt .

In his research, Klaus D. Wilde deals with marketing informatics , database marketing , customer relationship management (CRM) (especially analytical CRM) and data mining .

Works (selection)

  • Hippner, H .; Wilde, KD (Ed.): Basics of CRM - Concepts and Design. Gabler, Wiesbaden, 2006.
  • Hippner, H .; Wilde, KD (Ed.): Management of CRM projects - recommendations for action and industry concepts. Gabler, Wiesbaden, 2004.
  • Hippner, H .; Wilde, KD (ed.): IT systems in CRM - structure and potential. Gabler, Wiesbaden, 2004.
  • Hippner, H .; Wilde, KD; Merzenich, M: Handbook Web Mining in Marketing. Braunschweig: Vieweg, 2002.
  • Wilde, KD: Assessment of Product Market Strategies. Berlin: Duncker u. Humblot, 1989.

Web links

personal data
SURNAME Wilde, Klaus D.
BRIEF DESCRIPTION German business IT specialist
DATE OF BIRTH 1952
PLACE OF BIRTH Munich