Competence center for innovation and market-oriented corporate management
The Competence Center for Innovation and Market-Oriented Management is an institute of the Ludwigshafen am Rhein University of Applied Sciences and conducts research for federal and state ministries, private and public foundations and companies, among others.
history
In 1999 the institute was established at the Ludwigshafen am Rhein University of Applied Sciences. It is financed exclusively from third-party funds, mainly from the federal and state governments, private and public foundations and companies. The institute has joined forces with other institutes and professors to form the newly formed research focus on sustainable corporate development, which, along with two other research focuses, has been defined as the nucleus of essential synergetic research work at the university.
Focus
The main focuses of the competence center include:
- Sustainable corporate development: Sustainability in the corporate context relates to economic, social and ecological goals.
- Innovation management: brainstorming and generation of ideas, evaluation of innovations as well as R&D project and portfolio management
- Service management: service innovation, service marketing (portfolio, price, sales, brokerage), service quality and service efficiency
- Technology management: Evaluation of technology use, e-business models / collective intelligence and technologies in the world of work
Research projects
In the past, u. a. the following projects funded:
| Projects | Sponsor / client |
|---|---|
| Segamo: Motivation concept for sustainable business start-ups in Rhineland-Palatinate based on serious gaming | |
| Collective intelligence in innovation management: Research into possible uses for small and medium-sized enterprises (SMEs) in Rhineland-Palatinate and development of an action plan | |
| Management of the innovation portfolio at SMEs: Development of an SME-appropriate methodology and its implementation with a business intelligence tool | Industrial Research Foundation |
| A guide for R&D-intensive SMEs in machine, plant and device construction to improve the speed of innovation on the basis of best practices | Industrial Research Foundation |
| Development and marketing of customer support services - creation of a guide for small and medium-sized companies | MBWWK (formerly: MBWJK RLP) |
| Knowledge management for successful innovation activities in technology-intensive SMEs | BMBF |
| Supply chain collaboration - logistics concepts for suppliers | Industrial Research Foundation |
| Paradox Management in Family Businesses | EQUA Foundation |
| Allocation of resources in R&D | BMBF |