Under consumer freedom means the possibility of private households , free to decide what types and quantities of goods they want to buy. Since in the market economy the producers largely orientate themselves towards the wishes of the consumers, they determine the amount and composition of the goods on offer . The supply is steered by the consumers.
The US economist John Kenneth Galbraith takes the position that consumer freedom can be considered restricted if the category of power is included in the consideration. Then the dominant position of large companies also have a consumption-steering effect . In order to ensure the sale of their products, they use advertising to generate demand among consumers , for example .
- Galbraith, John K .: The Economics of Innocent Fraud , 2004. (German: The Economics of Innocent Fraud . Berlin: Siedler, 2005. ISBN 3886808211. )