Creative director
Creative Director ( CD for short ; German creative director or creative director ) is a non-protected professional title that is used in the various branches of the communication and advertising industry and the entertainment industry (e.g. manufacturers of computer games ), but also in other areas such as fashion and product design. A Chief Creative Officer (CCO) is the senior manager of the creative department within a company.
The specific function and hierarchical position within the company can no longer be clearly defined due to the vastly different use of the term. In the following, a distinction is made between creative director in the communications industry and creative director in the entertainment industry.
Communication & advertising
Originally there was only one creative director in an advertising agency (in Germany also: "creative director"). As creative director, he was responsible for all creative activities of the agency and was in charge of the agency division “creation”, i.e. all copywriters, conceptual designers, graphic designers, illustrators, layouters, DTP experts, etc. Such a CD was or is - according to the meaning of "director" in English - a member of the management or is directly subordinate to it.
Today, larger agencies often have several creative directors in order to be able to present a CD to the client in each project. In this sense, a CD is not the creative director of the entire agency, but the head of a creative team, sometimes just the person responsible for the specific project. However, this leads to the problem of how the agency's overall creative director should be called. In use are among others: Chief of Creation , GF (= Managing Director) Kreation , Executive Creative Director or Head Of Creation .
The regulation to identify a “Creative Director (Text)” and a “Creative Director (Art)” is also common. In this case the “CD (Text)” would be responsible for the text and conception, the “CD (Art)” for the visual design.
Both the combination CD (Text) + CD (Art) and the combination CD (Text) + AD occur both at the level of the entire agency as well as at the team or project level.
Entertainment industry
Typical areas of responsibility of a creative director in the entertainment industry include creating creative concepts, evaluating and presenting drafts, advising on design issues and often managing an entire design department. In the advertising industry he is the link between the customer and the company, in the entertainment industry he mediates between artists and technicians. In any case, he is the last instance and the responsible person with the greatest authority when it comes to the (artistic) aspect of a production.
See also
Individual evidence
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