Launch
Launching (French lancer "to throw, fling", verb and noun ) means to bring something to the public.
Use in French
The French verb lancer comes from the vulgar Latin lanceare (to handle a lance ) and has been used for "to throw" since 1080. Since 1820 lancer has also been used for: "To promote something or someone by making it known, to bring it to bear". Since 1877 it has also been used for: "Use all useful advertising media to get a company going, or to get a product into circulation and make it known". With these two meanings, it is used in French for an actor, a book, a fashion trend, a commercial product such as a detergent or a car model, for example.
Examples
- "SPD and Greens launch climate initiative" (Neue Zürcher Zeitung)
- "Both major distributors want to launch their own globally valid credit card in autumn [...] The concepts of the two major distributors when launching their own credit cards are largely identical." (Neue Zürcher Zeitung)
- "The controversial co-discoverer of the molecular structure of DNA, who was supposed to launch his autobiography with a reading tour in England [...]" (Frankfurter Allgemeine Zeitung)
- "Ströbele said: 'Apparently there is an interest in the BND or the federal government or both in launching certain information to the public.'" (Frankfurter Allgemeine Zeitung)
- "You only have to launch one announcement today and it will instantly spread around the world via the Internet and online brokers." (Frankfurter Allgemeine Zeitung)
- "The big automaker launched a new model."
See also
Web links
Wiktionary: launch - explanations of meanings, word origins, synonyms, translations
