Long-term study of mass communication
Since 1964, which is ARD / ZDF - long-term study mass communication collected regularly to find answers to questions about the mass media to obtain. In this way, trends and demands on the media are determined over a period of now 50 years . In 2005 the so-called 9th “wave” was created, and in 2010 the 10th wave of the work. The most recent wave of surveys took place in 2015.
Since 2017, the long-term study on mass communication has been carried out together with the ARD / ZDF online study as part of the “Media and Audience Study Series” (MiP). The series asks users about their use of video, audio and text media, differentiated between “classic” and online media.
literature
- Christa-Maria Ridder, Bernhard Engel: Massenkommunikation 2005: Images and functions of the mass media in comparison in: Media Perspektiven 9/2005, 422.
- Christa-Maria Ridder, Bernhard Engel: Mass Communication 2010: Media Use in Intermediaververgleich in: Media Perspektiven 11/2010, 523.
- Bernhard Engel, Christian Breunig: Mass communication 2015: Media use in an intermedia comparison in Media Perspektiven 8/2015, 310.
Web links
Individual evidence
- ↑ Wolfgang Koch, Beate Frees: ARD / ZDF online study 2017: Nine out of ten Germans online. Results from the study series "Media and their audience" (MiP). In: Media Perspectives. 2017, accessed on November 20, 2017 (MP 9/2017, pp. 434–446, 434).