Marquee
A scrolling text (also called scrolling text , scrolling line or treadmill ) is a text that moves from one side to the other on an output medium and disappears bit by bit at the edge of the page, while - usually from right to left - a new text or the Repetition of the text in the display area runs. The phi phenomenon gives the viewer the impression of continuous movement.
An early practical application of the principle was shown in the moving writing systems of the 1920s. A well-known example of a ticker is a news ticker on television. There are also special LED - display panels that are designed only for the issue of tickers. Use this z. B. in shop windows for advertising purposes or as a display in public transport such as buses and trains and on platforms ( dynamic font display ).
Running text displays are also used in art: the artist Jenny Holzer became known for her installations using LED treadmills, for example. B. at Documenta 8 (1987) or with the large installation for the Neue Nationalgalerie Berlin (2001). Scrolling text is also a common stylistic device in the demo scene .
On websites are tickers with the non-standard HTML - day <marquee></marquee> possible.
The continuous movement of entire images is known as scrolling .
Individual evidence
- ↑ Jenny Holzer: Installation for the Neue Nationalgalerie Berlin , description of the installation on the website of the Staatliche Museen zu Berlin from February 2011, accessed on October 6, 2014.