Launer London

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Launer London

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Seat Warlingham , Croydon
Website www.launer.com

Launer London is a British manufacturer of luxury handbags and other small leather goods founded in 1940 by Sam Launer. Launer had emigrated from Czechoslovakia to London at the beginning of the Second World War . The company sold the first handbag to a member of the British royal family in 1950 and later became a purveyor to the court of Queen Elizabeth II.

history

Launer London, Holtshill Lane, Walsall

Sam Launer began making handbags in a small rented workshop in Soho, London . He came from Czechoslovakia, which he had left after the occupation by Germany at the beginning of the Second World War. Launer died in 1955 and the company remained a family business until Gerald Bodmer acquired it in 1981.

In 2011, Launer started producing bags in colors other than the traditional black, brown and navy. As a result, sales rose from € 1.8m (£ 1.5m) in 2011 to € 4.8m (£ 4m) in 2019.

Royal purveyor to the court

Queen Elizabeth II with a launer bag, 2015

Queen Mother Elizabeth bought a Launer bag for the first time in the 1950s and later gave it to her daughter, Queen Elizabeth II. In 1968, Launer London became the Queen's purveyor to the court and supplied her with bags. The Queen has bought more than 200 of her bags, according to CEO and owner Gerald Bodmer, and her three favorites appear to be a black leather royale, a black patent leather traviata, and a third custom-made bag. According to Bodmer, she also kept all of her mother's Launer bags. The Traviata is Launer's best-selling design, due in part to the queen's influence. The Traviata is handcrafted in Walsall , West Midlands , and retails for around € 2,100 (£ 1800) in 2019 .

Individual evidence

  1. ^ A b Exclusive: Rise in revenue at Launer London . In: Drapers , March 19, 2019. Retrieved December 22, 2019. 
  2. ↑ a b c d Queen Elizabeth Has Carried the Same Three Launer Bags for Years, Because Like Her They Improve with Age . In: Town & Country , January 9, 2019. Retrieved December 22, 2019. 
  3. ↑ How to make a handbag fit for the Queen . BBC News . April 21, 2016. Retrieved December 25, 2019.
  4. ↑ a b Royal Family Christmas pudding photos: Five things to spot , BBC News. 22nd December 2019. 
  5. ↑ The Queen Owns 200 Purses From This Brand. And wait 'til you see how much just one costs. . In: Harper's Bazaar , April 1, 2016. 
  6. ^ Robert Hardman: Queen of the World . Random House , Century, New York, London 2018, ISBN 978-1-4735-4964-7 , p. 69.