Life savers
Life Savers are ring-shaped candies. With a peppermint or fruit flavor, they are packed in paper-coated aluminum foil.
Confectionery maker Clarence Crane of Garrettsville , Ohio , father of poet Hart Crane , invented candy in 1912 as a summer candy that withstood the heat better than chocolate. The name is derived from the similarity with lifebuoys.
After protecting the trademark as a registered trademark , he sold the rights to peppermint maker Pep-O-Mint for $ 2,900 . Instead of the cardboard tubes originally used, aluminum foil was used to keep the peppermints fresh. The founder of Pep-O-Mint , Edward John Noble , 1913 founded the Life Savers and Candy Company and installed displays for Lifesavers next to the cash registers to restaurants and grocery stores. He always asked the shopkeepers to give 5 cent coins (the price of a pack of Life Savers) in change to encourage sales. Later there were different flavors and from 1935 a mixed role with 5 different flavors and colors.
Life Savers have also been making Gummi Savers since 1992 , Life Saver Minis since 1996 , Creme Savers since 1998, and Life Saver Fusions since 2001 . In the past there were also Fruit Juicers , Holes , Life Saver Lollipops and Squeezit . The brand is now part of Mars Incorporated .
Web links
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- ^ Clarence A. Crane - Ohio History Central - A product of the Ohio Historical Society . Ohio History Central. Retrieved March 12, 2012.