Location intelligence

Location intelligence is the ability to apply knowledge that arises from accessing information as well as analyzing and preparing this information, taking spatial relationships into account. It describes the concept that organizations can use location information to better understand their customers, citizens and markets and achieve a competitive advantage.

The term location intelligence has its origins in the areas of business intelligence and geographic information systems and was demonstrably used in the OECD Information Technology Outlook 2000 in 2000 , before the company MapInfo positioned it in the market as an independent term in 2001 .

Pitney Bowes, who acquired MapInfo in 2007, derives his definition of Location Intelligence in his white paper “Location Intelligence - Meeting IT Expectation” as follows:

“Spatial information, commonly known as“ location ”, naturally involves the inclusion of the“ where ”. The spatial reference is not limited to a geographical location. However, the most common business use of spatial information is how spatial information relates to a location on earth. Miriam-Webster defines intelligence as "the ability to learn or understand, or the ability to apply knowledge to manipulate one's environment". Combining these terms shows how one can achieve and apply an understanding of the spatial aspects of information in order to achieve a significant competitive advantage. "

The Yankee Group defines Location Intelligence in Retail Banking in its white paper as follows:

"... a business term for the application of skills to visualize, contextualize and analyze geospatial data to solve a business problem."

ESRI defines Location Intelligence in Using Location Intelligence to Maximize the Value of BI as follows:

“Location intelligence is defined as the ability to organize and understand complex data through the use of geographic relationships. LI organizes business and geographically referenced data to uncover a location's relationship to people, events, transactions, facilities and assets. "

The knowledge platform geomarketing.de takes in the article Location Intelligence vs. Geomarketing provides an important distinction to marketing. According to this, location intelligence includes the analysis of location-related (spatial) data and their presentation to optimize decision-making processes, while geomarketing optimizes the entire marketing mix.

Web links

• Deloitte Development LLC .: The power of zoom: Transforming government through location intelligence (PDF)
• Gartner Inc .: Add Location to Your Analytics
• MapInfo Corporation: MapInfo Announces Support of Cognos (R) Series 7 - MapInfo and Cognos Allow Customers to Visualize, Profile, Compare and Act Upon Customer and Market Information
• OECD Information Technology Outlook 2000 (PDF)
• Pitney Bowes: Location Intelligence: The New Geography of Business (PDF)

Individual evidence

1. ↑ Mapinfo 2007 acquired by Pitney Bowes
2. ↑ George Moon: Location Intelligence - Meeting IT Expectation. (PDF) Pitney Bowes, 2008, accessed October 5, 2015 . 
3. ↑ Marcus Torchia: Location Intelligence in Retail Banking. (PDF) Pitney Bowes, 2009, accessed October 5, 2015 . 
4. ↑ Using Location Intelligence to Maximize the Value of BI. (PDF) ESRI, accessed October 5, 2015 . 
5. ↑ Location Intelligence vs. Geomarketing. geomarketing.de, accessed on June 20, 2020 .