Maoam
Maoam (pronounced "Ma-o-am") is a brand of the confectionery manufacturer Haribo . Fruit chewing candies in different flavors are sold under the made-up word . Usually five pieces of one kind are packed together to form a packet and several of these packets of different flavors are packed and sold as a stick. There are also bulk packs.
history
In 1900 Edmund Münster took over the "Düsseldorfer Lakritzenwerk". Until the 1930s, liquorice products were in the foreground; In 1930/31 Münster took over the license from abroad for the production of a fruity chewy candy with the name "MAOAM". This name is an artificial name, not an abbreviation. In August 1930, he applied to the Düsseldorf District Court for “design protection for the product Maoam, chewy candy without gum, made from sugar, syrup and other ingredients”. The protection includes the name MAOAM, the product, the packaging and any imitation made from liquorice, cocoa, sugar or baked goods.
At that time the candies were produced by Edmund Münster GmbH & Co. KG and were wrapped in wax paper.
Edmund Münster first offered Maoam to his customers at Easter 1931. Even at that time there was the typical Maoam logo, which is used to this day in only a little changed form. Imitators of this chewy candy were quickly found, which was due to the success of the product. After the war, Münster started producing chewy candy again. In 1986 the Bonn confectionery manufacturer Haribo acquired the company and with it the trademark rights.
The production facility was located on Hildebrandtstrasse in the Friedrichstadt district of Düsseldorf from 1930 to 1982 and was then relocated to the former Novesia plant on Jülicher Landstrasse in Neuss .
Promotion of the product
The soccer referee Walter Eschweiler also advertised the product .
The slogan “What do you want?” Is legendary and has been used in Maoam advertising for decades to the present. In the commercials, a larger crowd is asked what they want next. B. the audience at a soccer game or the audience at a major television show. The crowd is always offered two options (e.g. "Do you want extra time?" - "Do you want to shoot from penalties?"). After the crowd has rejected both with a loud “No!”, The question follows: “What do you want?”, To which the crowd replies with equally loud “Maoam, Maoam, ...” chants.