Haribo

Haribo
legal form	GmbH & Co. KG
founding	December 13, 1920
Seat	Grafschaft , Germany
management	Hans Guido Riegel Johannes Nic Lassen Holger Lackhoff Michael Molsberger Andreas Patz
Number of employees	7000 (2014)
sales	2.8 billion euros (2018)
Branch	confectionery
Website	www.haribo.com

Former Haribo headquarters in Bonn

Logistics area at the Bonn location

Haribo production facility in Uzès , France

Haribo in Solingen : Production and former Haribo shop

Haribo plant in Bonn-Kessenich from the south-west

New development area in the county, aerial photo April 2016

Colorful confectionery mix: Haribo Color-Rado

The Haribo GmbH & Co. KG is a German confectionery group . The best-known products are the gummy bears, invented by Hans Riegel two years after the company was founded in 1922, to distinguish them from competing products, called gold bears . In addition to the “Haribo” brand , the company now also owns Maoam and Haribo Chamallows (formerly “Dulcia”). Until 2018, the company was located in the Kessenich district of Bonn ; in May 2019 he was relocated to the municipality of Grafschaft in Rhineland-Palatinate. Bonn continues to be the production location.

story

On December 13, 1920, the company founder Johann "Hans" Riegel entered Haribo in the Bonn commercial register. The company name is an acronym and is derived from the first two letters of his first and last name and the first two letters of the location ( Ha ns Ri egel Bo nn). According to the company, the starting capital was a sack of sugar, a copper kettle, a marble slab, a stool, a brick stove and a roller. The first manufacturing facility was in a house acquired in the same year on Bergstrasse in the Kessenich district of Bonn. Two years after the company was founded, Hans Riegel invented the forerunner of the gold bears, at that time still called "dancing bear". This was not only larger than today's gummy bears, but also softer, as gum arabic was used to make it instead of the gelatine that is common today .

In 1925, Haribo began manufacturing liquorice products. At the beginning of the 1930s, the sales organization in Germany and the main building of the new production facility were established. In 1935, Haribo Lakrids A / S Copenhagen was founded in Copenhagen together with business partners Christian and Eckhof Hansen .

According to the company, production fell sharply during the Second World War , partly due to a shortage of raw materials. In 2000, Haribo was suspected of employing slave labor during the war . However, the manufacturer denied this and consequently also refused to pay into the forced labor fund.

After the early death of Johann Riegel in March 1945, the company was initially continued by his wife. After the sons Hans and Paul returned from captivity in 1946, they took over the management. Hans Riegel junior represented the company externally, while Paul Riegel managed research and product development and hardly ever appeared in public. In 1957 Haribo took over the Godesberg company Kleutgen & Meier, where Hans Riegel senior had his first job. In 1961, Haribo took over Bonera Industrie en Handelsmaatschappij NV in Breda and continued it as Haribo Nederland BV .

In 1967 Haribo acquired shares in the French confectionery factory Lorette from Marseille , which was renamed Haribo-France SA . In 1987 this merged with the southern French manufacturer Ricqles Zan to form Haribo Ricqles-Zan with production facilities in Marseille, Uzès and Wattrelos . The company's only small factory museum to date is also located in Uzès.

In 1968 Haribo bought shares in the Solingen company Dr. Hillers , in 1979 it was taken over entirely. From 1980, a new production facility was built at the site in three expansion phases. In October 2011, the Solingen location was expanded to include a high-bay warehouse, an office building and a goods handling hall.

In 1971 the company acquired a majority stake in the Franconian manufacturer Bären-Schmidt, and in 1972 it acquired a stake in the English company Dunhills, which was completely taken over in 1994. In addition, sales organizations were set up in Austria and Sweden in the 1970s. In 1982 the gold bears were introduced in the USA. Further acquisitions and market launches, etc. a. in France, Norway, Spain, Finland and Turkey followed.

In October 2003, Hans Riegel junior announced that one of his nephews, Hans-Jürgen Riegel (* 1956), would be his successor. He ran the company in France until 2005, then fell out with his uncle and left the company. Co-owner Paul Riegel died unexpectedly on the night of August 3, 2009.

After the good relationship with his nephew broke, Hans Riegel decided to leave the question of succession open. This led to a conflict between the Haribo family lines, as his sons continued a complaint that Paul Riegel had initiated in the summer of 2008 to clarify the legally complex issues with the Chamber of Commerce and Industry . After its temporary suspension, an overall amicable solution was finally developed and presented in 2010.

Then Haribo Holding GmbH & Co. KG was re-established. The Paul Riegel Family Holding and the Hans Riegel Holding , which was newly founded for the occasion, hold half of the shares . At the same time, two intermediate holding companies were created below the new parent company to bundle German business on the one hand and international business on the other. Hans-Guido (* ~ 1966), Paul Riegel's son by first marriage, became, like his father, managing director for production and technology alongside his uncle Hans, who continued to oversee marketing and sales. Hans-Arndt(* ~ 1968), son from second marriage, took over the chairmanship of a new four-person supervisory board. The long-time employee Andreas Nickenig (* ~ 1968), who was considered the "foster son" of Hans Riegel and also got along well with Paul's sons of the same age, also played a strong role in managing the international business .

Hans Riegel died on October 15, 2013 during rehabilitation after a benign brain tumor had been removed . He was replaced by the Hans Riegel Foundation , which was established in 1987 and is now headed by Reinhard Schneider, authorized signatory and also long-term employee of Hans Riegel.

present

Countries with Haribo factories in Europe

Haribo produces with about 7,000 employees in four factories in Germany and ten other in other countries of Europe . In June 2003, Haribo products were sold in more than a hundred countries.

In 2008 the Federal Cartel Office initiated proceedings against the company and other confectionery manufacturers for unauthorized price fixing. In 2012, the Federal Cartel Office imposed a fine on Haribo and a responsible sales representative totaling 2.4 million euros. The reason for this was anti-competitive agreements with competing companies in which one exchanged views on negotiations with retailers.

Relocation of the company headquarters

Since 2005 there has been speculation among the public about the company's plans that the Bonn location with its 1,300 employees should be relocated because expansion would no longer be possible there. The Rhineland-Palatinate town of Gelsdorf ( Grafschaft municipality ) and its neighboring town of Rheinbach in North Rhine-Westphalia were under discussion as new locations .

On September 20, 2013 it was announced that Haribo wanted to buy a plot of land with an area of ​​30  hectares in the Rhineland Innovation Park between Ringen and Oeverich in the Rhineland-Palatinate municipality of Grafschaft . Haribo initially set up a logistics center there. In May 2018, the company's headquarters were relocated to the Grafschaft municipality, and the head office with 400 employees moved there from Bonn at the beginning of the month. At the same time, a production facility will be set up there. The production facility in Bonn will be retained. The administration building from the 1960s that became vacant due to the move to Bonn is rented to the trade association for trade and goods logistics .

Factory sales

former Haribo shop in Bonn- Bad Godesberg

Haribo products are also offered in factory sales at the Grafschaft, Bonn- Bad Godesberg , Solingen and Wilkau-Haßlau locations and, since October 27, 2012, in a sales point on the premises of the Maoam company in Neuss, which is part of the Haribo group .

Wilkau-Haßlau, Haribo, aerial photo (2018)

Former production facilities

Haribo closed its plant in Mainbernheim near Würzburg on September 30, 2018 . Production in Mainbernheim was discontinued in February 2018.

In November 2020, Haribo announced that it would also close its plant in Wilkau-Haßlau in Saxony at the end of the year .

Production facility in Linz

Haribo products have been sold in Austria since 1976; Since 1989, they have also been produced in Linz , Upper Austria , when the company took over the large-scale pastry shop Panuli , which was founded in 1921 . Today 250 people are employed in the Linz plant, 16,000 tons of confectionery are produced annually, around 75 tons a day. In Austria, Haribo has a market share of 60 percent in fruit gums.

The city is considered the hub for the entire Eastern and Southern European market. There are a hundred different products for Austria, Switzerland, the Baltic States and also deliveries to other Haribo companies.

marketing

Haribo gold bear as an advertising costume

Advertising slogan

The company has been using the slogan and song Haribo makes children happy since 1935 . In 1962 the motto was supplemented with the addition “and adults as well”. In the same year, the Haribo lettering appeared for the first time in continuous capital letters and television was also used from then on for the distribution of advertising. According to a survey by Kabel eins , this is the best-known advertising slogan in Germany. The copywriter received 20 Reichsmarks as a reward  .

The song and motto were translated into several languages:

International variants of the Haribo slogan

countries	Motto (s)	translation
Belgium	Haribo maakt kinderen blij - volwassenen horen ook daarbij (in Flanders , Dutch )	Haribo makes children happy - adults are one of them
	Haribo, c'est beau la vie - pour les grands et les petits (in Wallonia , French )	Haribo, life is good - for big and small
Denmark	Haribo ... den he go ' (until a few years ago: Luk op for noget godt, luk op for Haribo - den he go' )	Haribo ... they are good (until a few years ago: open something good, open Haribo - they are good )
Germany , Austria , Switzerland	Haribo makes children happy and adults as well	-
Finland	The happy world of Haribo	The happy world of Haribo
France	Haribo, c'est beau la vie - pour les grands et les petits	Haribo, life is good - for big and small
Greece	δίνει χαρά, σε μεγάλους και σε παιδιά	gives joy to adults and children
Ireland , United Kingdom , United States , Sweden , Australia	Kids and grown-ups love it so - the happy world of Haribo	Children and adults love it so much - the happy world of Haribo
Italy	Haribo è la bontà - che si gusta ad ogni età	Haribo is the delicacy - which you can enjoy at any age
Netherlands	The happy world of Haribo (until a few years ago: Haribo maakt kinderen blij - volwassenen horen ook daarbij )	The happy world of Haribo (until a few years ago: Haribo makes children happy - adults are also part of it )
Norway	Haribo ... he go '	Haribo ... they're good
Poland	Haribo smak radości dla dzieci i dorosłych	Haribo taste of joy for children and adults
Portugal	Haribo doces sabores - para os pequenos e os maiores	Haribo delicious sweets - for the little ones and the big ones
Russia	Детям, взрослым повезло - радость дарит харибо	Children and adults are lucky - Haribo brings joy
Slovakia	Haribo chutí malým, rovnako i dospelým	Haribo is tasty for the little ones as well as the adults
Slovenia	Haribo za otroke bo in za odrasle prav tako	Haribo is for children - and adults as well
Spain	Haribo, dulces sabores - para pequeños y mayores or Vive un sabor mágico - ven al mundo Haribo	Haribo, sweet taste - for young and old or experience a magical taste - come to the world of Haribo
Czech Republic	Haribo chutná malým, stejně tak i dospělým	Haribo is tasty for the little ones as well as the adults
Turkey	Çocuk ya da büyük ol, Haribo'yla mutlu ol	Whether you are young or old, be happy with Haribo
Ukraine	Haribo смакує всім - і дорослим, і малим	Haribo is tasty for everyone, both adults and children
Hungary	Gyermek felnőtt kedve jó - édes élet Haribo	Children and adults are in a good mood - sweet life Haribo
Bulgaria	С Харибо сме радостни, Харибо обичаме	We are very happy with Haribo, we love Haribo
People's Republic of China	大人 小孩 都说 好 ， 快乐 品尝 哈瑞 宝	Adults and children all say "good" and happily taste Haribo.

In the past, the company also used other mottos to advertise individual products, such as: B .:

• Haribo confectionary - that tastes good!

Other advertising

From 1991 to 2015, the German TV presenter Thomas Gottschalk promoted Haribo as a testimonial . The extraordinary duration of this advertising partnership led to an entry in the Guinness Book of Records in January 2006 . Gottschalk's successor is the German comedian Michael "Bully" Herbig . In September 2018 it was announced that from 2019 they would no longer work with prominent advertising ambassadors and would like to try out other advertising concepts.

Haribo advertises regularly with a Kenworth - Show Truck , to showcase its products. Since 2009, TUIfly has also advertised with special paintwork on the Boeing 737-800 ( GoldbAIR ) and since 2010 with the Boeing 737-800 ( HaribAIR ) . In 2015 it was advertised with the name Haribo Tropifrutti, a bird of paradise .

In November 2013, the world's only Haribo store opened in downtown Bonn. On an area of ​​200 square meters, the confectionery manufacturer offers the entire Haribo and Maoam product range, a “Pick & Mix Bar” where you can put together individual product mixes, as well as various merchandising items with gold bear prints and more.

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  Haribo show truck 2003

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  Racing Porsche 911 at the Nürburgring 2011

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  TUIfly Boeing 737-800 in Haribo livery GoldbAIR 2009

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  TUIfly Boeing 737-800 in Haribo livery HaribAIR 2014

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  TUIfly Boeing 737-800 in the Haribo Tropifrutti Paradiesvogel 2017 livery

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  Haribo store in Bonn 2013

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  Car in Haribo design 2015

Gold bears

See also : gummy bear

Gummy bears are fruit gums in the shape of about two centimeters tall, stylized bears, consisting of sugar, sugar syrup and a solidified gelatine mixture, which gives them their gummy consistency, as well as coloring and flavoring agents, acidulants and coating agents and water. The gummy bear was invented by Hans Riegel in 1922 and initially marketed under the name Tanzbär . Since 1960, Haribo has called its gummy bears gold bears to distinguish them from products from other manufacturers, or until 1989 gold bears . In 2005, Haribo produced around 100 million gold bears every day in 15 factories across Europe in order to be able to guarantee distribution in over a hundred countries.

Gold bears make up the largest share of Haribo's sales. According to the company, brand awareness in Germany is 99 percent. According to the company, the gold bear stands for “childlike joy”.

For the German market, they are now colored with natural fruit extracts , after artificial coloring was also used in the past. Today there are possibilities to create a shade of blue with natural dyes, so that the production of blue gold bears would be conceivable, but the Haribo management does not want to change the well-known traditional item.

The range was partially changed in August 2007, when apple was added as a flavor. Apple was given the color green, and the strawberry flavor, which had previously been green, was changed to light red. In addition, the shape of the gold bear has been changed slightly compared to previous generations: all gold bears now have a "smiling" face.

colour	until 2007	from 2007
White	pineapple
yellow	lemon
orange	orange
Bright red	-	strawberry
Dark red	raspberry
green	strawberry	Apple

On the occasion of the European Football Championship in 2008 , Haribo produced the Black-Red-Gold Bears . This mixture, the color composition of which is based on the flag of Germany , contains gummy bears in the flavors blackcurrant (black), raspberry (red) and lemon (yellow). For the first time, black fruit gummy bears from Haribo were created here, which contain elderberry extract in addition to black currants .

On the occasion of the soccer world championship 2014 , Haribo produced the "Goldbären-Fan-Edition". This mixture contains gummy bears in the flavors cherry (dark red), grapefruit (red), melon (green), woodruff (dark green) and apricot (orange) as well as blue gold bears with blueberry flavor.

various

• Since 1936, the company has been exchanging chestnuts and acorns for Haribo products at the Bonn warehouse every year at the beginning of October . The chestnuts and acorns are used as winter fodder for the animals in the hunting grounds of the Riegel family and other game enclosures. The deliverer receives 1 kg of Haribo goods for 10 kg of chestnuts or 5 kg of acorns. From 2017 this will take place in Grafschaft in Rhineland-Palatinate.
• Kaiser Wilhelm II allegedly praised the gummy bears as the best that the republic had produced.
• In 1953, after his election as President of the German Badminton Association , Hans Riegel Junior had Germany's first pure badminton hall , the Haribo Center , built. It was demolished in 2014.
• Company secrets and recipes are carefully guarded. No one outside the company has ever seen the liquorice screw wrapping machine developed in-house.

Movies

• The Haribo Check , ARD, October 16, 2017, (available online until October 16, 2022), report on the production conditions for raw materials for Haribo products, among other things.
• The Haribo saga - the triumph of a gold bear. WDR documentary from 2003 from the series Dynastien in NRW . Summary of the Südwestrundfunk .

literature

• Bettina de Cosnac : The bars. The story of the cult brand Haribo and its founding family. Bastei Lübbe, Bergisch Gladbach 2006, ISBN 3-404-61584-0 .
• Olaf Schumacher: The gold bears in history. Haribo. Cheeky, funny, good as a bear. Ed. Lempertz, Bonn 2001, ISBN 3-933070-17-1 , comics with Haribo gold bears as heroes.
• Kordula Werner: The great Haribo book. vgs, Cologne 2001, ISBN 3-8025-1465-3 , cookbook with recipes, games and suggestions for decorations.
• Roswitha Orac-Stippegger: Haribo - with the gold bear to a cult brand in: Joanneum Aktuell, issue 2/2007. Accompanying volume for the exhibition of the same name in the Styrian Folklore Museum 2007.

Web links

Commons : Haribo  - collection of images, videos and audio files

Wikiquote: slogans  - quotes

• Haribo's website

Individual evidence

1. ↑ Jacqueline Goebel, Mario Brück: Haribo invests 500 million euros. Wirtschaftswoche , December 13, 2014, accessed on January 7, 2017 .  
2. ↑ Haribo boss Hans Riegel has died. Der Tagesspiegel , October 16, 2013, accessed on January 7, 2017 .  
3. ↑ ^{a b c d} Heike Jahberg: Haribo makes nephews happy. Der Tagesspiegel, September 9, 2010, accessed on January 7, 2017 .  
4. ↑ ^{a b c d} Mark Böschen: Peace treaty in the realm of gold bears. Manager Magazin , September 3, 2010, accessed January 2, 2017 .  
5. ↑ History of Haribo. haribo.com, accessed May 26, 2015.
6. ↑ Matthias Opdenhövel , Steffi Hugendubel-Doll: Flip-flops, iPod, Currywurst: Who invented it? cbj Children's Books Verlag , Munich 2012, ISBN 978-3-570-13621-8 , pp. 124-125.
7. ^ Wolfgang Grossmann: December 13, 1920: Hans Riegel founds a candy factory in Bonn. SWR2 foreword, December 13, 2016.
8. ^ Charles P. Wallace: The Final Reckoning. In: Time Magazine , July 31, 2000, accessed August 11, 2012.
9. ↑ : Haribo opens fully automated high-bay / finished goods warehouse in Solingen. ( Memento from October 20, 2013 in the Internet Archive ) haribo.com, press release from October 11, 2011.
10. ↑ Bonn mourns the loss of Haribo co-owner Paul Riegel. Press release from the city of Bonn, August 4, 2009.
11. ↑ ^{a b c} Wolfgang Hirn: Hans Riegel has lost the power struggle. Manager Magazin 2010, No. 10, p. 28 (PDF file; 109 kB), October 2010, accessed on January 7, 2017 . ( Search result at Manager Magazin on January 2nd, 2017. New title nepotism )  
12. ^ Gregor Kessler, Martin Scheele: Streite Familienzweige. Haribo reorganizes leadership. ( Memento of September 7, 2010 in the Internet Archive ) In: Financial Times Deutschland , September 6, 2010.
13. ↑ The people behind the Hans Riegel Foundation. Employee presentation of the foundation. Retrieved January 7, 2017 .  
14. ↑ Imprint. "Reinhard Schneider (sole authorization, § 12 Abs. 3 StiftG NRW)". Retrieved January 7, 2017 .  
15. ↑ Suspected price fixing - Cartel Office is also investigating Haribo. In: Spiegel online , February 11, 2008.
16. ↑ Mars as a key witness: the cartel office imposes a million-dollar fine on Haribo. In: Der Tagesspiegel , August 1, 2012.
17. ↑ Old company premises are no good - Haribo moves away from Bonn. In: Handelsblatt from December 19, 2005.
18. ↑ New location - Haribo leaves Bonn. In: Handelsblatt of October 23, 2007.
19. ↑ Haribo stays in Bonn. ( Memento from September 23, 2015 in the Internet Archive ) Press release from the City of Bonn from October 23, 2007.
20. ↑ A Historic Day for the County. In: General-Anzeiger Bonn from September 20, 2013.
21. ↑ Haribo has relocated its headquarters. Bonn is no longer the gold bear capital. In: Kölner Stadt-Anzeiger. May 3, 2018, accessed May 4, 2018 . 
22. ^ Nicolaus Ottersbach: Haribo rents out headquarters in Bonn. In: General-Anzeiger. April 5, 2018, accessed May 4, 2018 . 
23. ↑ HARIBO opens a new factory outlet in Neuss. ( Memento of July 28, 2013 in the Internet Archive ) In: haribo.com , press release of October 24, 2012.
24. ↑ Haribo closes the plant in Mainbernheim. ( Memento from July 2, 2018 in the Internet Archive ) In: br.de , accessed on March 23, 2018.
25. ↑ Katrin Terpitz: Haribo closes the only plant in Eastern Germany on www.handelsblatt.de , November 6, 2020
26. ↑ Haribo Austria. haribo.com
27. ↑ Gottschalk separates from the gold bear. In: Spiegel Online, November 5, 2014.
28. ↑ Advertising ambassador: Haribo separates from Bully Herbig . In: Spiegel Online . September 1, 2018 ( spiegel.de [accessed December 27, 2018]).
29. ↑ History: 2008 - advertising that stands out. haribo.com, accessed August 18, 2017.
30. ↑ Milestones in the unique Haribo success story. Haribo, accessed May 19, 2019 . 
31. ↑ Susanne Amann, Alexander Kühn: "Haribo is a democratic product, but it doesn't have to be political" . In: Der Spiegel . No. 36 , 2018, p. 62-64 ( online ).
32. ↑ Haribo Gold Bears. Haribo, accessed July 25, 2012 . 
33. ↑ Birgit Dengel: The Hari and the Bo. ( Memento of October 26, 2007 in the Internet Archive ) In: Financial Times Deutschland of October 23, 2007.
34. ↑ News from the popular candy manufacturer HARIBO. Accessed March 9, 2018 . 
35. ↑ Annette Westhoff: When the bears smile. Then Petra Wrede was at work. She works as a designer for fruit gums and liquorice at Haribo. In: Die Welt of March 10, 2002.
36. ^ ZDFzeit: Germany's great clans: The Haribo story. ZDF media library, accessed on June 12, 2017 . 

Coordinates: 50 ° 42 ′ 34.58 "  N , 7 ° 6 ′ 48.26"  E