Special vehicles, such as information vehicles, show trucks or sales vehicles and the classic company car , can be added to the promotion vehicles . Promotion vehicles do not have to fulfill any additional use.
The basic vehicles are conspicuously decorated with foils for vehicle lettering or completely painted in the respective corporate design of the client.
Extreme conversions of standard vehicles are not uncommon. The main goal is to create a particularly eye-catching and attractive vehicle or several vehicles with a high recognition value. A well-known example are the Coca-Cola trucks illuminated with hundreds of individual lightbulbs , which are seen by thousands of spectators on their tours.
Traveling exhibitions are also shown in vehicles. The lettering is primarily used for self-promotion, such as the nanoTruck .
Examples of design and modifications
Articulated truck as an advertising medium