Map & Market
Map & Market | |
---|---|
Basic data
|
|
developer | PTV AG |
Current version | Map & Market basic 18.2, Map & Market planner 18.2, Map & Market premium 18.2 |
operating system | Microsoft Windows |
category | GIS , CRM , BI |
License | Proprietary |
German speaking | Yes |
www.geomarketing-shop.de |
Map & Market is a geo - software that specifically targeted at the marketing , sales , controlling , logistics was developed and corporate strategy.
With this geomarketing software you can process internal and external company data on a digital map. For this purpose, the data basis must have a spatial reference , for example it is possible to assign customer or branch addresses on the digital map or alternatively, for example, resident data can be visualized on the basis of the 5-digit postcode.
Areas of application
With Map & Market, in principle all data with a spatial reference can be visualized on digital maps . Typical questions from the Map & Market environment are included
- Geographical market analyzes, for example to determine sales potential
- Strategic location planning, as a decision-making aid for location planning, expansion and consolidation
- Area optimization, for full market coverage with shorter journeys and an even utilization of the field staff
- Route planning, for the automation of field service planning and for creating weekly and daily plans taking into account all specifications.
Technical specification
Map & Market is designed as a desktop application and runs as a single-user installation on a Windows PC. A connection to the Internet is not required. Access to databases is possible via ODBC interfaces or via the Access database; Common table formats (such as * .txt, * .csv or * .xls) can be imported directly
origin
Map & Market is developed in Germany by PTV AG in Karlsruhe and distributed by sales partners. PTV AG is a subsidiary of Porsche SE .
See also
Web links
- ptvgroup.com Map & Market Landingpage
- geomarketing-shop.de Map & Market order page