Map & Market

from Wikipedia, the free encyclopedia
Map & Market
Basic data

developer PTV AG
Current  version Map & Market basic 18.2, Map & Market planner 18.2, Map & Market premium 18.2
operating system Microsoft Windows
category GIS , CRM , BI
License Proprietary
German speaking Yes
www.geomarketing-shop.de

Map & Market is a geo - software that specifically targeted at the marketing , sales , controlling , logistics was developed and corporate strategy.

With this geomarketing software you can process internal and external company data on a digital map. For this purpose, the data basis must have a spatial reference , for example it is possible to assign customer or branch addresses on the digital map or alternatively, for example, resident data can be visualized on the basis of the 5-digit postcode.

Areas of application

With Map & Market, in principle all data with a spatial reference can be visualized on digital maps . Typical questions from the Map & Market environment are included

  • Geographical market analyzes, for example to determine sales potential
  • Strategic location planning, as a decision-making aid for location planning, expansion and consolidation
  • Area optimization, for full market coverage with shorter journeys and an even utilization of the field staff
  • Route planning, for the automation of field service planning and for creating weekly and daily plans taking into account all specifications.

Technical specification

Map & Market is designed as a desktop application and runs as a single-user installation on a Windows PC. A connection to the Internet is not required. Access to databases is possible via ODBC interfaces or via the Access database; Common table formats (such as * .txt, * .csv or * .xls) can be imported directly

origin

Map & Market is developed in Germany by PTV AG in Karlsruhe and distributed by sales partners. PTV AG is a subsidiary of Porsche SE .

See also

Web links