Marketplace method

from Wikipedia, the free encyclopedia

The marketplace method is a method that aims to initiate low-threshold and effective new social cooperation between private, public and non-profit organizations, such as corporate citizenship , in the local environment. It was developed in the Netherlands (Dutch: "Beursvloer").

In the Federal Republic of Germany, over 50 “marketplaces” have taken place since September 2006 (status: 2009), where almost 4,000 collaborations between companies and non-profit organizations in the local area have been agreed. A total of 854 non-profit organizations and 654 companies took part in the marketplaces (as of March 2009).

In 2010 the marketplace method was one of the many winners in the 365 Landmarks in the Land of Ideas competition .

history

The method was developed by the Dutch volunteer agency Nederlandse Organizaties Vrijwilligerswerk (NOV); In 1996 the first event was held in Amsterdam. The first event took place in Arnhem in 2002, and in Maastricht in 2004, where collaboration with Fortis Foundation Nederland, KPMG and Movisie took place. Since 2010, ABN AMRO has been involved instead of Fortis .

The method was adapted by the Bertelsmann Foundation for Germany and in 2006 under the name Good Business . introduced.

Basics

In the marketplace method, representatives of companies and non-profit organizations come together for about two hours in one place and, within this period of time, negotiate cooperation projects with representatives of the other side - as if in a market. The cooperations are traded in the form of services and know-how, material resources, infrastructure and creativity. There are no limits to the forms and content of these temporary collaborations, but money is excluded as a means of transfer. It's not about donations and sponsoring , but about previously unusual constellations for solving specific social issues in the local environment.

The negotiated arrangements should not be unilateral, but rather win-win situations , since the non-profit organizations can also make interesting offers to commercial enterprises. Ideally, these temporary cooperation projects can lead to new and sustainable cooperation relationships between business and the nonprofit sector .

Example of a possible cooperation

A sports club wants to build a new changing room and finds an architect to do the planning and a company to provide (surplus) building materials and a team of employees who spend half a day on the construction work. In return, the association organizes and carries out a summer sports festival for the various companies involved.

Use

In addition to the "actual cooperation", there are also other advantages for the actors involved. The marketplace method enables companies (without investing money) to get involved in their local environment on a non-profit basis and at the same time increase their level of awareness in the local environment. In this way, companies can also gain an image in public and among employees. In turn, the non-profit institutions (without spending money) can gain additional resources that enable them to better achieve their goals and thereby become more independent of government services.

literature

  • Jakob, Gisela / Kinds, Henk / Placke, Gerd: Good business - marketplace for companies and non-profit organizations, Bertelsmann Stiftung (ed.), Gütersloh, 2009, p. 14ff.
  • Klein, Simone / Siegmund, Karin (ed.): Partnerships of NGOs and companies: opportunities and challenges, VS Verlag für Sozialwissenschaften, Wiesbaden, 2010, p. 172ff. (available on Google Books)
  • Ahlfänger, Franziska: Models of Financing and Project Funding, Simon Verlag für Bibliothekswissen, Berlin, 2009, p. 122ff. (available on Google Books)
  • Riess, Birgit / Welzel, Carolin / Lüth, Arved: Acting with Responsibility: A CSR Handbook for Entrepreneurs, Bertelsmann Stiftung, Gütersloh 2008, pp. 186f. (available on Google Books)

Web links

Individual evidence

  1. ↑ CSR: Initiation of partnerships through the marketplace method
  2. ↑ Cf. Jakob, Gisela / Kinds, Henk / Placke, Gerd: Good business - marketplace for companies and non-profit organizations, Bertelsmann Stiftung (ed.), Gütersloh, 2009, p. 14ff.
  3. ↑ List of many marketplaces in Germany and German-speaking countries with further links: ( Memento of the original from February 25, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Marketplaces in Germany @1@ 2Template: Webachiv / IABot / www.gute-geschaefte.org
  4. ↑ Good business in Germany - Land of Ideas, 2010 ( Memento of the original from January 1, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.land-der-ideen.de
  5. ↑ Beursvloer.com: Geschiedenis (History). ( Memento of the original from March 7, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.beursvloer.com
  6. ↑ Gert Placke: "Good business" between companies and non-profit organizations. The marketplace method as a new approach to initiate cooperation between business, civil society organizations and the public sector in the local environment. Bertelsmann Foundation. (PDF file; 1.04 MB)
  7. ↑ See Klein, Simone / Siegmund, Karin (eds.): Partnerships between NGOs and companies: opportunities and challenges , VS Verlag für Sozialwissenschaften, Wiesbaden, 2010, p. 172 ff.