Noticeability
The term noticeability describes the extent to which a user, e.g. B. consumer or customer, can recognize information and identify with it.
classification
For suppliers of goods and services , generally products , there is a close connection between noticeability and the laws of normal market competition . Memorability is an important criterion for
- Quality of information,
- Availability of the product behind it.
Regardless of this, there is always the question of too little or too much information. Should we speak of Wikipedia or, instead, of de.wikipedia.org ? This variant contains additional information of a technical nature, which, however, does not interest all those involved.
Recognition and editing
For humans , a distinction must first be made in pattern recognition between
- pictorial / graphic information, such as ( logo ),
- alphanumeric or numeric information.
In data processing, graphical information is usually maintained through input with the mouse , (alpha) numerical information through input with the keyboard . A special case of numerical information is the specification of times (point in time, period of time).
Examples
Examples of how easy it is to remember opening times and timetables are:
- Mon-Sat 8 a.m.-8 p.m .: opening times of some grocery chains,
- At the full hour : Departure of the OEG in Schriesheim .
The obvious advantage over other solutions is the brevity and conciseness of the presentation. The effectiveness of this identification with customers can be seen in the way grocery chains act: Shortly after one of them introduced the memorable opening times, many others followed suit.
Counterexamples
Reasons for accepting poorer noticeability are, for example:
- Authorities opening times: A certain weekday is reserved for working people.
- Timetables: Optimization of duty rosters as well as the utilization of vehicles.
For a noticeable timetable, for example, it is not sufficient to provide a continuous cycle during the day and a different continuous cycle in the evening; Instead, both timetables must have something in common, from which the respective journeys can be derived at any time without much thought; the Stuttgart S-Bahn is a prime example of this. The even utilization of routes and vehicles (continuity) is also a requirement that is conducive to availability (and often more important) and sometimes stands in the way of noticeability.