Microtasking

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Microtasking is a form of crowdsourcing , in which microtasking involves giving small tasks to a mass of Internet users for processing. These tasks often arise from breaking down a large order into small tasks, so-called microtasks.

The process

The advantage of microtasking is the speed with which large projects can be implemented. The projects are divided into individual, coherent, small tasks, the so-called microtasks. The microtasks are offered to the crowd for processing and are processed simultaneously / in parallel by several people from the crowd, the so-called clickworkers . The completed tasks are checked for their quality and put back together into a project. This process flow enables large projects to be implemented in record time.

Companies often commission professional crowdsourcing service providers to implement large-scale projects using microtasking. These usually take over the entire process flow, set up the project on their online platform, ensure the quality and pay the fee to the Clickworkers.

Typical microtasks

In order to successfully implement a large project using microtasking, it is necessary that the project can be broken down into meaningful and self-contained microtasks. A book, for example, could not be translated using microtasking. If you were to offer the translation of each page as a microtask to the crowd for translation and then summarize the translations again in a book, it would no longer be easy to read and a mix of different writing styles.

Typical microtasks, however, are:

  • Text creation such as: product descriptions for web shops and catalogs, glossary texts, hotel descriptions, destination descriptions, news, SEO texts for websites, sales and advertising texts
  • Translation of short product descriptions for catalogs and e-commerce shops
  • Web research such as: researching address data, opening times, product information, prices, manufacturer information ...
  • Categorization and tagging such as: categorization and keywording of videos, images, webshop articles ...
  • Testing and evaluating websites, products, software ...
  • Transcriptions
  • Digitization of handwritten documents

literature

Individual evidence

  1. ↑ See David Bratvold, Crowd Census by Daily Crowdsource (2011), p. 2
  2. ↑ See David Bratvold, Crowd Census by Daily Crowdsource (2011), p. 3