Mr. CLOU
Mr.CLOU is a German fast food chain based on the franchise principle , which mainly offers juices, salads and other dishes.
overview
Mr. CLOU is a system catering company and currently operates over 20 branches in 12 German cities under its own brand. In 2003 the company's turnover was around € 7 million. The German headquarters are in Hamburg. In the 2002 business year there were 15 branches on German soil, which this year counted around 2.6 million guests. Mr. CLOU provides the franchisees with the turnkey shop, consumables and central purchasing from their own suppliers. The company generates its income mainly from fixed and percentage monthly franchise fees. The company's flagship is the Fresh Food Bistro in the Wandelhalle at Hamburg Central Station . In addition to various fresh and sugar syrup creations, there are various salads, wraps (freshly filled tortillas) and vegetarian dishes.
Mr.CLOU branches ("Fresh-Food-Bistro") are classified into three different sizes:
- Mini bistro : mostly in shopping centers and train stations. Size 15–30 m² / partial range.
- Standard bistro : Mostly in shopping centers, train stations and shopping streets. Size 31–50 m² / full range.
- Grand bistro : mostly in shopping centers, train stations and shopping streets. Size 51–85 m² / full range plus extras.
history
The first branch was opened in 1986 by founder Wolfgang Vollheide in Hamburg (Germany). The company developed a concept to offer fresh and sugar syrup juices, salads and vegetarian dishes in high-frequency locations on a small sales area and was awarded the Hamburg Food Service Prize by the German specialist publisher in 2000. Christine Gruber was the first franchisee in 1994. The first fresh food bistro in the standard bistro class was inaugurated when it opened at the first station in 1992 in Hamburg's main train station. Due to the great demand, further branches were opened in German train stations. In 2004 the first "CLOU-Mobil" was installed in Frankfurt Central Station. This is a mobile sales stand in the form of a juice cup (height 3.6 m / diameter 2 m).
The parent company Mr.CLOU Naturspezialitäten Handelsgesellschaft mbH founded the subsidiary Systemgastronomie Mr.CLOU GmbH in 2000 , which deals exclusively with the issue of franchise licenses.
Business concept
Mr. CLOU's marketing aims at fresh and healthy (not suitable for diabetics) products for the general public at affordable prices.
Yellow and green
The branches are in the colors yellow (sun) and green (nature). The facility is bright and should invite the customer to linger.