musical.ly
musical.ly was one of the company musical.ly Inc. developed and commercialized social media - App , which saw itself through its purely technical functionality but also as a social media platform for their registered users. The users, referred to as musers , filmed themselves with their own mobile phone camera and move their lips in sync with a self-selected full playback song. They can u. a. dance, do gymnastics, gesticulate and grimace. Different recording speeds made the recordings easier. There was also the option to make a video of famous movie quotes or your own sounds.
The videos could then be edited, for example with various filters and effects or the speed of the video could be set independently of the soundtrack. The resulting videos could then be shared directly in the smartphone app. There was also the option to share the videos on other social media platforms.
In addition, it was possible to take ten-second snapshots known as casts . These were visible on the profile of the respective muser for 24 hours. Competitions were held regularly on musical.ly. The users should create a video for very specific songs or texts and share it with the community with the corresponding hashtag . Moreover, it was with the app live.ly live streamed be.
musical.ly was published in 2014 and had 140 million users worldwide in August 2016, including four million in Germany . The application was developed by the Chinese Louis Yang and Alex Zhu in Shanghai . The headquarters were in Los Angeles and Shanghai. musical.ly was intended for teenagers over the age of 13 and specifically advised that parents should not allow teenagers under the age of 13 to use it.
2017 musical.ly was for a price between 800 million and one billion US dollars from the Chinese media companies ByteDance bought.
In August 2018, the name musical.ly was deleted and the users of the TikTok app service were taken over.
Web links
Individual evidence
- ↑ Andrew Wallenstein: Musical.ly May Be the spoiler Live Stream Race with Launch of Live.ly. In: variety.com. Retrieved June 24, 2016, September 9, 2016 (American English).
- ↑ Patrick Beuth: All over 30s: please read! In: Zeit Online , July 6, 2016. Accessed August 29, 2016.
- ↑ Live.ly: The new app from the Musical.ly creators is shaking up the App Store. In: curved.de. Retrieved September 9, 2016 .
- ↑ Hendrik Ankenbrand: Musical app from Shanghai makes everyone a star. In: Frankfurter Allgemeine Zeitung , August 24, 2016, p. 22.
- ↑ For Parents ( Memento from December 1, 2017 in the Internet Archive )
- ↑ Welt.de: Simply deleted - Why Musical.ly had to disappear from August 3, 2018