Myprotein
| Myprotein
|
|
|---|---|
 |
|
| legal form | |
| founding | 2004 |
| Seat |
Northwich , Cheshire , United Kingdom
|
| management | Chris Ferguson, CEO |
| sales | 191.5 million euros |
| Branch | retail trade |
| Website | www.myprotein.com |
| Status: 2016 | |
Myprotein is a UK online nutritional supplement and sportswear retailer based in Northwich , Cheshire . The company produces dietary supplements, protein powders, vitamin supplements, and protein-rich foods and snacks. Myprotein has been part of the British e-commerce company The Hut Group since 2011.
history
Oliver Cookson founded in 2004 Myprotein with a credit facility of 500 British pounds. In June 2011, Myprotein was bought by UK e-commerce company The Hut Group for £ 60 million. In December 2015, Myprotein released an agreement with the Kentucky Cabinet for Economic Development announcing the construction of the company's first manufacturing facility outside the UK in Bullitt County, Kentucky . Myprotein (registered as Cend Limited) invested $ 17 million to rent a manufacturing and distribution facility with the prospect of 350 new jobs in the area.
The turnover of Myprotein in 2012 was around 50.1 million euros and increased by 38% in 2013, by 71% in 2014 and by 62% in 2015. In 2015, sales were finally around 191.5 million euros. In 2016, sales of EUR 270 million were expected.
Sponsorship
As part of the sports nutrition industry, Myprotein has partnered with various sports teams in the UK and Canada.
Myprotein currently has a partnership with the following sports teams:
- St Helens RFC
- Warrington Wolves
- London Broncos
- Sale Sharks
- Burnley FC
- Nottingham Forest (University of Nottingham)
- Toronto Wolfpack
Controversy
In April 2017, customer Adam Brenton said he had found a dead mouse in a 1.45 kg bag of chocolate whey protein that he had bought on the Myprotein website. He claimed that he used the protein powder for 3 weeks before discovering the mouse carcass at the bottom of the bag. With Brenton's approval, the pouch of protein powder was tested by food safety expert Ecolab, with the support of Liverpool University. The results indicated that the mouse was not included in the protein powder during shipping and that it died about 3 weeks after the protein batch was completed. As a result, Brenton had to pay damages and legal costs of unknown amounts to The Hut.com Ltd and Cend Ltd. Many news outlets that previously covered the original story later apologized to Myprotein for the previously published claims.
Web links
Individual evidence
- ↑ a b Ruben Rehage: Fancy muscles. Zeit Online, December 8, 2016, accessed on May 11, 2020 (German).
- ↑ a b hat Group buys Myprotein in £ 60m deal. Manchester Evening News, June 1, 2011, accessed May 11, 2020 .
- ↑ Laura Pitel: Business big shot: Oliver Cookson of Myprotein.com. The Times, June 2, 2011, accessed August 14, 2018 .
- ^ New Manufacturing Facility, Athletic Supplement Producer Cend LLC to Create 350 Jobs in Bullitt County. whereopportunityknox.com, August 14, 2018, archived from the original ; accessed on August 14, 2018 .
- ↑ My Protein | St.Helens RFC St.Helens RFC, January 26, 2015, accessed on August 14, 2018 .
- ^ Wolves wire up with Myprotein.com. Warrington Guardian, accessed August 14, 2018 .
- ^ London Broncos join forces with MYPROTEIN. In: londonbroncosrl.com. London Broncos Rugby League | #WeAreLondon, accessed August 14, 2018 .
- ^ Myprotein to fuel the Sharks. salesharks.com, accessed August 14, 2018 .
- ^ Burnley Football Club - My Protein. www.burnleyfootballclub.com, archived from the original on September 5, 2018 ; accessed on August 14, 2018 .
- ^ Myprotein become Nottingham Forest's official performance supplement supplier. Retrieved on August 14, 2018 .
- ^ University of Nottingham Sport announce new sponsorship deal with leading nutrition brand Myprotein - The University of Nottingham. www.nottingham.ac.uk, accessed on August 14, 2018 .
- ↑ Fitness fanatic finds something seriously gross in his protein powder. News24, accessed on August 14, 2018 .
- ↑ Dead mouse in protein powder claim 'false'. BBC News, March 6, 2018, accessed August 14, 2018 .
- ↑ Fitness Brand Answers Claims A Dead Mouse Was 'Found In Their Protein Powder'. UNILAD, April 13, 2017, accessed on August 14, 2018 .
- ↑ Corrections and Clarifications: Myprotein's protein shake powder. Metro, August 10, 2017, accessed August 14, 2018 .