Narrowcasting
The term narrowcasting (Engl., About narrow radio ) coined JCR Licklider in 1968 at MIT . Licklider used to refer to a large number of specialized programs tailored to specific target groups. His vision eventually led to the creation of the Public Broadcasting Service .
As early as 1929, the term was used by John Bellamy Taylor in the context of wireless light wave transmission of music to differentiate it from broadcasting.
Narrowcasting later became the catchphrase for all the advantages hoped for from cable television and only partially redeemed, such as the time-shifted viewing of television programs (later realized with the video recorder ) and the large variety of programs and opinions (at least partially improved by satellite transmissions ).
On the Internet, narrowcasting refers to offers that are particularly precisely tailored to a specific target group . Such approaches have been implemented, for example, in podcasting , netcasting and webcasting , broadcast and streaming media .
Individual evidence
- ↑ Music by light! In: Popular Science, June 1929, p. 51. ( limited preview in Google book search)