National Screen Service

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National Screen Service (NSS) was a company that controlled the distribution of television and cinema advertising in the United States from about 1940 through the 1980s, headquartered in Englewood , New Jersey .

NSS was founded in 1920 to produce and distribute film trailers on behalf of film studios. Over time, NSS gradually took over the production and distribution of other forms of film advertising until it signed exclusive contracts with all major film studios in the 1940s to produce and distribute posters and other promotional materials .

In Great Britain, the National Screen Service established a seat in Europe in 1926. In the decades that followed, the team, led by Esther Harris , produced trailers for hundreds of British feature films. NSS also created the intros, credits, visual effects, as well as the distribution of posters, stills and advertising material.

In the 1980s, the number of American cinemas fell, as this greatly reduced the need for a separate organization to control and distribute posters, the film studios took this responsibility into their own hands and the NSS's sales shrank. In addition, NSS faced competition from other film producers and advertising organizations. NSS was finally acquired by Technicolor, Inc. In September 2000 . Bought.