New tire newspaper

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New tire newspaper
Logo of the Neue Reifenenzeitung
Area of ​​Expertise Tires, wheels, aftermarket
language German
publishing company Profil-Verlag GmbH ( Germany )
First edition 1981
Frequency of publication per month
Editor-in-chief Klaus Haddenbrock
Web link

The Neue Reifenenzeitung is a German-language specialist magazine for the tire, wheel and accessory market. Editor-in-chief, publisher and founder of the magazine is Klaus Haddenbrock. The new tire newspaper appears for the first time in 1981 and is published in Stade (Lower Saxony) by Profil-Verlag GmbH. It appears monthly in a circulation of around 6500 issues, of which 6300 issues are mainly distributed in German-speaking Europe. In addition to the magazine, Profil-Verlag also publishes the retreading supplement Retreading Special, which appears in March, June and September, as well as summaries of the seasonal summer and winter tire tests of large organizations and magazines.

Neue Reifenenzeitung is one of two specialist magazines on the German tire market.

The publisher Tire Industry Publications Ltd., founded in 1946, has also been part of the company since 1987. (Clacton-on-Sea, UK) to the publishing group. He publishes the English-language tire magazine Tires & Accessories and operates his own news portal. The latest product from the publisher is a portal for the Italian tire market: The publishing company Pneusnews Srl was founded in 2010 in Belluno, Northern Italy (Veneto). In addition to the news portal operated by, the publisher also issues printed publications on various editorial topics.

The Neue Reifenenzeitung has been running its own news portal since 1998. On the basis of the news and background articles published there every day, the editorial team sends an electronic newsletter to over 6000 subscribers every day. Since 2000, the magazine has also operated a comprehensive tire test database on its portal, in which the results of tire tests were already listed for over 5000 tires by the end of 2017. The trade journal has also been operating a news portal for mobile devices since 2010.

Web links