New Word Order
| New Word Order | |
|---|---|
| Active years | since 2014 |
| founder | Patrick Soyer |
| Seat | Ergolding / Landshut |
| Website | www.nwo-ent.de |
| Label code | LC 51020 |
| distribution | iGroove Music |
| Genre (s) | Hip hop |
New Word Order is a German independent label that works in the hip-hop sector. It was founded in 2014 by Patrick Soyer and the rapper Zleyr and is based in Ergolding / Landshut.
history
The record company was founded on June 1st, 2014 by Patrick Soyer and Zleyr. After a short set-up period, they were able to win Believe Digital online sales as a sales partner. In 2016 Petra Soyer (née Richter) became a partner.
The record company makes it its business to promote talent from the region. In addition to founding member Zleyr, the then 17-year-old rapper from Hassfurt "Heskif" was signed. With his 24 hours Hassfurt EP (2014) he had television appearances, a. a. with ServusTV , and festival bookings like Rock am Hafen. Founding member Zleyr released his first free night jacket mixtape as a download in 2015 . Together with Ali Affront, he also released his hit Schwarzfahrer digitally on the record company in 2015 . At the beginning of 2016, the Berlin rapper “SayF” signed with the rap crew “Generation Next” (Gnext) with New Word Order and published his single New Word Order . In April 2015, the team was expanded to include rapper and singer Scarlett and numerous singles by all artists were released.
SayF's Zeit EP was released in 2016 with distribution partner Believe Digital. The EP made various hip hop media such as Backspin Hip Hop Magazin , HipHop.de and many other magazines aware of the project. The videos at the time of the EP were shot by Christopher Blank, who is himself a rap musician, and this is how the contact with the rapper "Blank" arose, who in November 2016 published his single Mir is doing well via New Word Order. Since then, the record company has mainly worked with rappers Zleyr, Blank aka GBC and Ali Affront.
The record company started 2017 with numerous free song downloads and music videos before GBC aka Blank's Clown II album was released in July 2017 . In July 2017, another musician was signed with “Mosaik” and a little later his character to take away EP was released as a download, which brought it to number 97 on the iTunes charts. At the end of the year the two rappers Ali Affront and Zleyr brought out another single under the title Piraten after more than two years .
On April 20th, 2018 Rapper Mosaic went with his album Three-Dimensional (produced by Areah) at the start and made it to number 18 in the iTunes charts and entered the radio with his singles error and error term for pulse and Bayern3 . At the same time, Zleyr started participating in the last VBT (Online Battle Tournament). At the end of August 2018, Mosaik released its Cyan Rot EP.
From the end of 2018 Zleyr will start the promo phase for his "Alles beim Alten" EP, which was completely produced by ZMY DaBeat and released two singles for "Intro (Alles beim Alten)" and in early 2019 the single "Mir Egal" with Ep! c (California / USA). With the third video on March 29, 2019 "Let me do it" (feat. Mosaik & Hendric) the EP was released and was able to land at number 14 in the iTunes Hip Hop charts and number 160 in the album charts. At the same time, Mosaik released his new single "Chaos" at the end of March, which he produced himself.
Web links
Individual evidence
- ↑ a b c Little hymn for fare dodgers . Süddeutsche Zeitung, July 28, 2017