Nokia ringtone
The Nokia Tune ( "Nokia Tune") is the default ringtone for mobile phones from the manufacturer Nokia . It is one of the most frequently heard melodies in the world and the most famous ringtone of all.
The Nokia ringtone is an arrangement of bars 13-16 from the solo guitar composition Gran Vals written in 1902 by the Spanish composer Francisco Tárrega . In the original, the phrase ends with an E instead of the A of the Nokia ringtone.
The Gran Vals was discovered in 1993 by Anssi Vanjoki , then Deputy Chairman of the Management Board , who, together with Lauri Kivinen , who is now Head of Corporate Affairs , selected the phrase to use . The ringtone, which is protected as a sound trademark, was first used in the Nokia 2110 model, which was launched in 1994. Around 1998 the name of the ringtone on Nokia telephones was changed from "Grande Valse" to "Nokia Tune".
The Nokia ringtone rang more than 1.8 billion times per day, which is 20,000 times per second, according to a study in January 2010. A market analysis showed that 41% of consumers worldwide know the ringtone and associate it with Nokia; in Great Britain the figure is 74%.
Individual evidence
- ↑ a b Martin Lindström: Brand Sense: Sensory Secrets Behind the Stuff We Buy, p. 79. Kogan Page, London 2005, ISBN 0-7494-6057-1
- ↑ Esa-Markku Juutilainen, Tapio Kukkula: Lukion Musa 1, p. 41. WSOY 2007, ISBN 978-951-0-30756-4
- ↑ Nokia: List of trademarks ( Memento of the original from September 24, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Nokia: Mobile Revolution ( Memento of the original from October 22, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Nokia Case Study: How can Nokia maintain its market position in the mature European market ?, p. 11. Books on Demand / GRIN 2006, ISBN 978-3-638-76505-3
- ↑ How Sound Affects us , interview with Julian Treasure on the radio program Nine to Noon the Radio New Zealand National , 27. January 2010
