Upper Austrian Rundschau

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The BezirksRundschau is a local weekly newspaper with 17 regional editions . Since 2009 the newspaper has been distributed free of charge to all Upper Austrian households on Thursdays and Fridays. There are a total of 15 BezirksRundschau branches throughout Upper Austria - each with local editorial staff and local advertising sales. The headquarters of the BezirksRundschau is located in Leonding (Dr. Herbert-Sperl Ring 1).

According to the latest media analysis, 709,000 Upper Austrians read the BezirksRundschau, the reach (MA 2018/19) is 57.1 percent in the print area. The BezirksRundschau is represented online with its homepage and on Facebook with 17 local channels. In total, the BezirkRundschau has over 118,000 fans on its Facebook channels. According to the latest survey, the BezirksRundschau online reaches an average of 497,000 unique users per month throughout Upper Austria.

Martina Holl and Thomas Reiter run the business. Thomas Winkler has been editor-in-chief of the BezirksRundschau since 2010.

The BezirksRundschau focuses on local reporting. In addition, there are the areas of Life, Health, Culture & Leisure, Mobile, My Upper Austria, Economy & Profession and Sport. There are currently around 110 employees across Upper Austria, 40 of whom are editors.

history

Their predecessor newspapers go back to 1876, when Steyr the Steyrer Zeitung, in Ried the Innviertler Volkszeitung was launched. This was followed in 1881 by the Neue Warte am Inn ( Braunau ), in 1889 by the Welser Zeitung and the Mühlviertler Nachrichten . From 1945 to 2006 the other regional editions were started. In October 1971 the name "Oberösterreichische Rundschau" was introduced as a common name for the weekly newspapers of the Oberösterreichischer Landesverlag group of companies . In 2005 the paper had over 80,000 subscribers. Around 20,000 copies per week were sold individually (according to ÖAK 2005, JS, total sales). According to Regioprint06, the free Sunday Rundschau had around 600,000 readers. In 2008 the Rundschau had to be sold to Moser Holding due to financial difficulties .

scope

The Oberösterreichische Rundschau is represented on the media market with two print titles:

  • the regional editions (district Rundschau) (publication days: Thursday / Friday)
  • the correct classified ad

On November 15, 2009, the last issue of "Rundschau am Sonntag" appeared. Apart from the last few months of its existence, this was free of charge. Before the takeover by Moser Holding, the newspaper was even distributed free of charge to households. Shortly before the end, an attempt was made to sell the "Rundschau am Sonntag" for 50 cents and yet to initiate a U-turn. The measure did not achieve the desired result.

Reboot 2009

In January 2009 the district editions of the Rundschau were radically rebuilt. Around 100 employees had to leave the company. The newspaper was converted into a free paper and has been published in small format ever since. The name was changed to "Bezirks Rundschau" or Rundschau am Sonntag for the Sunday edition. Although both papers operate under the Rundschau brand, they are independent companies under the umbrella of the Tiroler Moser Holding. The Rundschau itself described this step as a new start. 14 issues of the Bezirksrundschau appear free of charge and are distributed to all households, the Rundschau on Sunday costs 50 cents (removal bags). Before the turn of the year, Raiffeisenlandesbank Oberösterreich acquired 14.63% directly from Moser Holding. Raiffeisen is again indirectly the owner of Rundschau shares. The last "Rundschau am Sonntag" appeared in November 2009. The owners stopped the medium and fired the entire editorial staff.

Competitive situation

The main competitor is the free newspaper "Tips" from the Upper Austrian News . Just like the Rundschau, it provides information on current events in the districts. In January 2009, shortly after the aforementioned restart of the Rundschau, the Upper Austrian News surprisingly decided to publish a new newspaper for one of the three districts of the Innviertel. This can be seen as a frontal counterattack, as the layout and information are very much based on the earlier Rundschau. However, this is chargeable.

Individual evidence

  1. ^ Regional media Austria: imprint. (No longer available online.) Archived from the original on April 17, 2018 ; accessed on May 23, 2018 (German). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.meiniertel.at
  2. ↑ Bezirksrundschau Upper Austria - Regional Media Austria. Retrieved on May 23, 2018 (German).
  3. ^ Regional media Austria: imprint. (No longer available online.) Archived from the original on April 17, 2018 ; accessed on May 23, 2018 (German). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.meiniertel.at
  4. ^ Regionalmedien Austria: News from Upper Austria on mein district.at . In: mein district.at . ( mein district.at [accessed on May 23, 2018]).
  5. ↑ Oberösterreichischer Landesverlag (Hrsg.): Tradition as an obligation. 350 years of printing history from Johann Planck to the Upper Austrian state publisher . 1st edition. Landesverlag, Linz 1972, p. 88, 131 .
  6. ^ Upper Austrian news: Tiroler Adler tears up the Rundschau , accessed on January 15, 2009
  7. ↑ ORF ON: New editors-in-chief at "Rundschau" , accessed on January 31, 2009
  8. ↑ Tips: Raiffeisen joins Moser-Holding , accessed on January 15, 2009
  9. ↑ Oberösterreichische Nachrichten: 64 pages for the Innviertel in OÖN , accessed on January 31, 2009

Web links