Potential scanner
The potential scanner is an analysis tool for identifying strategic knowledge and skill potential of a company. The potential scanner defines ways to search for potential that establish the unique selling points of companies in the competition.
development
The methodology of the potential scanner was developed as part of the UNIKAT project. UNIKAT is a joint research project that was funded by the Federal Ministry of Education and Research ( BMBF ) within the framework concept "Research for the Production of Tomorrow" and was supervised by the Project Management Agency for Production and Manufacturing Technologies, Research Center, Karlsruhe.
functionality
With the potential scanner, a company is examined to see where there are starting points for competitive advantages . Events in the company's history, as well as stakeholder experiences, are analyzed to determine where the potential lies, which make up the uniqueness of the company.
The potential scanner consists of a series of analysis filters that reduce the complexity of a company to the events and assessments that show the greatest potential for the development of unique selling points . Event-based filters are e.g. B. “Recent Success”, “Unexpected Successes”, “Strategic Breakthroughs”. Analysis filter groups based on stakeholder assessments are e.g. B. "Customer-related filters", "Employee-related filters", "Supplier-related filters", "Competition-related filters".
Questioning and analysis techniques take the resource-oriented character of z. B. systemic consulting and NLP (neuro-linguistic programming) and work out the company-specific potentials that are responsible for positive events and assessments.
The search focuses primarily on potentials that lie in knowledge, skills and relationships.
philosophy
The use of potential scanners follows the philosophy of "strengthening strengths". It is not the weaknesses of a company that are identified and remedied, but rather strengths that occur only occasionally and by chance are the focus of interest. They are then analyzed to determine how they can be reproduced and consistently integrated into the company's products , processes and relationships .
classification
The potential scanner application is used to determine strategic potential; scientifically, the procedure can be attributed to corporate strategy research ( strategic management ). Depending on the starting point of the strategy development, there is the market-based approach (market-based view) and the resource -based approach ( resource-based view ). In the first case, the focus is on the opportunities and risks that lie in different markets. With the resource-oriented approach, the focus is on strategic options that can be developed based on in-house competencies (e.g. core competency approach). The potential scanner is an analysis tool for the resource-oriented approach of strategy development. In contrast to the core competency approach, which aims to use fully developed competencies, the potential scanner determines skills and knowledge that have not yet been systematically developed and used.
criticism
The potential scanner is described in the literature as an easy-to-use and convincing analysis model. According to this, the multi-level evaluation represents a sensible approach to the identification of strategic potentials. It is critically noted that in individual cases a relatively large scope for interpretation remains with the researcher.
literature
- Federal Ministry of Education and Research (Ed.): Production Research - 57 Successful Projects for People and Markets, pp. 6–8, Bonn / Berlin 2007.
- Michael Kohlgrüber, Hans-Georg Schnauffer, Dorit Jaeger (eds.): The unique company. Discover strategic competitive advantages with the potential scanner. Springer-Verlag, Berlin a. a. 2003
- Jürgen Schreier: Managers on a treasure hunt. In: MM Das Industriemagazin, issue 26/2003, pp. 16-17.
Web links
Individual evidence
- ↑ http://www.ihk-lahndill.de/share/wissen/iframe/f_www_pot_scanner.html
- ↑ http://www.produktionsforschung.de/verbundprojekte/vp/index.htm?VP_ID=443
- ↑ Volker Volkholz: Customer orientation as an entrepreneurial uniqueness. In: Dresden Innovation Talks, material tape. Dresden 1999.
- ↑ Michael Kohlgrüber, Hans-Georg Schnauffer, Dorit Jaeger (eds.): The unique company. P. 18 ff.
- ↑ Michael Kohlgrüber, Hans-Georg Schnauffer, Dorit Jaeger (eds.): The unique company. P. 8 ff.
- ↑ Michael Kohlgrüber, Hans-Georg Schnauffer, Dorit Jaeger (eds.): The unique company. P. 10 ff.
- ↑ Peter Pawlowsky et al. a .: Knowledge and competency recording in organizations. In: Arbeitsgemeinschaft Betriebliche Weiterbildungsforschung (Ed.): Competence measurement in companies - learning culture and competence analyzes in the company environment. Waxmann-Verlag, Münster 2005, p. 389 ff.