Prenumeration
The prenumeration became a common form of business in the book trade of the 18th century, in which a publisher was given the opportunity to generate a financial basis for the costs incurred by advertising for a publisher that had not yet been printed but was already planned. The work in question is then referred to as the prenumeration edition .
So-called 'colligents', who mostly came from the publisher's acquaintances and work environment, advertised the planned work in advance of the publication and recruited so-called 'prenumerants' who received a financial discount when ordering the work in advance.
The best-known and most influential of these prenumers were then named and published on a prenumeration list and led to further pre-orders of the work. This business practice established itself particularly on the magazine market in the 18th century, as this advance financial contribution by future readers made the production of the actual magazine possible in the first place.
See also
literature
- Prenumeration . In: Severin Corsten u. a. (Ed.): Lexicon of the entire book industry . Volume VI. (2nd Edition). Verlag Anton Hiersemann, Stuttgart 1991, ISBN 3-7772-8527-7 , p. 81.
- Reinhard Wittmann: History of the German book trade . CH Beck, Munich 1999, ISBN 3-406-42104-0 .