Press portal
Press portals are websites that specialize in the publication of press releases . They inform the general public and especially journalists about statements, denials, events, products and events. Press portals are provided with press releases by institutions or companies, often also by PR agencies.
meaning
Press portals increase the presence of press releases on the Internet. The importance and reach of the individual press portals vary. It depends on the relevance of the portal for the respective target groups. In addition to general press portals, there are also very specific industry portals, for example for tourism, the health industry or the IT industry. It is also important how long the provider has been on the market and how well established the portal is.
Compared to traditional press services , the range is not limited to journalists, but includes all Internet users. Press portals are therefore an important part of online PR .
Target groups
The aim of publishing press releases is to make the largest possible audience aware of the content of the press release. The following target groups can be served with the help of press portals:
- Journalists, editors and press offices
- Customers and consumers of services and products
financing
Paid press portals
Classic press services and press agencies distribute their press releases on their own press portals. These are an extension of your classic distribution services via e-mail, wire service or satellite. There are costs associated with posting press releases.
Since, in contrast to the free press portals, press releases are also distributed via several distribution services as well as via direct contacts to the media and accredited journalists and editors, distribution is not limited to the Internet.
Free press portals
Free press portals are mostly publication portals where the posting of press releases is free. Such a portal is financed through advertising within the website. Compared to traditional, paid press services, the publication of press releases is mostly limited to the portal and other online services such as web feeds etc.
Mixed forms
There are also mixed forms between free and paid press portals, so that a classification is not always entirely accurate.
See also
literature
- Gabriele Hooffacker / Peter Lokk (2011): Practical press work. Journalistische Praxis, Berlin 2011, ISBN 978-3430201193 Website for the book with further information on the profession .
- Gerhard Versteegen (Hrsg.) (2003): Marketing in the IT branch. Springer, Berlin, ISBN 978-3540000181
Web links
- Catalog of links on the subject of press release providers at curlie.org (formerly DMOZ )
- Comparison of press portals and press services (WhitePaper) (PDF document; 260.7 kB; as of 2010)
- Comparison of press portals and press services (WhitePaper) (PDF document; 260.7 kB; as of 2011)
- Comparison of press portals and online media (WhitePaper) (PDF document; 260.7 kB; status 2019)
- List of all free press portals (PDF document; 51 kB; as of 2012)
- Facts and figures on press portals and online media 2020 (White Paper) (PDF document; as of 2020)